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Website - https://www.crossscreen.media/
*Sample 4 - we'd like to have somewhere in the 1-pager - Recently named Advanced TV Launch Partner for LiveRamp. Also - somehow zoom in on our Logo.
Your goal is to reach your target audience with your message, regardless of what screen they’re on.
And, with most tools built for national planning, it is extremely challenging to plan holistic, audience-based media buys across screens—TV, CTV, & Digital—at the local level.
By combining the separate functions of Media Mix Modeling, a CRM, Data Science, and Media Planning into a single piece of software, Cross Screen Media allows you to plan Digital & TV side-by-side, thereby optimizing reach to your target audience and increasing the dollar value of your media buy.
Cross Screen Media is “Moneyball” for ad planning.
1. Create a common currency between TV & Digital video, taking into account both view time and viewability, so you can make apples to apples comparisons between TV and Digital at the market level against your target audience.
2. Plan against your customers, not demographics. Use our data – with 1,500+ data points – or onboard your own.
3. Use screen preference data and the media consumption habits of your audience to build media plans to optimize reach.