How Ali Vested started their postcard, flyer or print journey
Who are you known as?
What industry do you think your business is most related to?
Accounting & Financial
Tell us a bit about who you are and the people you reach
We are trying to develop a subsidiary brand under our top brand - Vested. The name of this subsidiary brand is VestedIQ, or VIQ. We recently commissioned a new logo and now need to roll out some collateral - a one-pager explaining our product, a redesigned email newsletter, tips sheets, eventually a website. For now, we're working on the one-pager, but we often go back to designers for additional work. We're also looking to hire another full-time designer.
VIQ is a tech product for communications and marketing professionals in financial services. It should look/feel like a modern, intuitive brand leveraging technology and innovation. For inspiration, I've attached a mood board as well as screen grabs from the platform. you can look at fintech brands such as Betterment, Acorns, Digit, SoFi. The brand should feel professional but not stodgy, cool but not overly youthful, and fresh but not irreverent.
What inspires you and how do you envision the design for your business?
Please design a one-pager (can be one-sided or two-) and lay out the text provided. There are some design notes included in this text.
Most of the mood board is illustration and vector graphics. While we don't currently have much existing imagery for VIQ (we do like the conversation bubble in the logo), designers are encouraged to develop their own based on the various assets provided. Note: I've also included an unrelated one-pager that looks smart and intelligent. Something for inspiration. We also really like the look and feel of the webpage in the middle of the moodboard, with the navy background and white cutouts.