When the player walks around Singapore, we want them to discover our service via beautifully designed qr-code cards.
These cards need to show a) our logo, b) the code, c) experience points d) additional information about the location/event/quest.
Examples on the usage:
1. (Loyalty Card) While waiting on a cash register you would see the card.
2. (Scavenger Hunt) In the Zoo near the description of the animal
3. (Scavenger Hunt) The zones of a marathon (where you go for a timestamp)
4. A handout on the street (like a business card)
The design needs to be simple, easy on the eyes, not obtrusive and should not overshadow the other brands.
The card should produce the following emotions
1. Usefulness /Utility
3. Calm/Peaceful /Pleasant living