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How Kogan started their print or packaging design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Kogan is Australia’s leading online retailer of consumer electronics products such as LED TVs, Blu-Ray players, Video Cameras, etc. Kogan’s competitive advantage is Australia’s best prices by cutting out all the middle men and selling direct to the public. You can read more about Kogan here: http://www.kogan.com.au/profile/ http://www.kogan.com.au/
LivePrice is a dynamic pricing algorithm developed by Kogan which allows customers to “prepay and save”. Kogan has a Patent Pending for this technology. All products featured in this ad will be priced using the LivePrice mechanism. You can read more about LivePrice here: http://www.kogan.com.au/liveprice/
What inspires you and how do you envision the design for your business?
Kogan require a newspaper advertisement designed that will appear in major Australian publications.The ads will run daily in Melbourne and Sydney newspapers over a two week period. The ads will be Right Hand Side ads in the Early General News sections of the newspaper.
Please read the attached "20110504 - Kogan Newspaper Advertising Campaign Design Specs" for a detailed brief