nietti got their new product label by running a design contest:
Design a high quality cat food range for specific needs - Made naturally with love and care
Check out nietti's Product label contest…
Animal & Pet
We aim to sell high quality cat food for special moments to cat owners who treat their little cats as their babies. These customers, mostly women, are likely to buy high quality produce for special moments that they want to share with their cats or when their cats need special nutritional assistance. The layout should reflect natural look and feel and show that the products are made with love and care.
What's your vision?
6 labels with given information and colour codes. Each label contains the following information: FeliCitas logo with stylised cat (to be developed) Pictogramme of cat and tin (to be developed) Quality sign: „Developed with cats – approved bys cat owners“ (to be developed) Background: Introduction of a premium cat food range for specific needs of cats •Colour Code: respecting the following colour scales: silver, grey, black for elements. Rose, golden, brown for dominating colours and areas. Possibly work with transparency and structure. Clear lines preferred. Use natural look and file, as „made with love and care“ •Logo: Develop a logo similar to „Fjäll Raven“ (see side) with a British Shorthair Cat; clear lines preferred, stylised. Associate with emotional forms (heart, round, well-being, cosyness). See pictures of cats for reference and inspiration. (data in attachment). •Label: Develop a label with measures: 27 mm (height) x 220 mm (width) Label design: Develop a label with the following measures: 27mm x 220mm. Respect 2mm distance of text to sides of label, and respect 5mm give-away on all sides of the label. 4 colour impression. Pantone colours and special colours (gold, sliver) possible. All texts with minimum 1,2 mm height of „x“ letter •Label information (Label 1 out of 6): –Develop and Integrate Logo and range name: FeliCitas –Integrate Product Name: Belohnen –Integrate Usage Occasion: Für Verwöhn-Momente im Alltag –Integrate Picture of: Beef (meat) + with following Claim: Reines Rindfleisch mit Rinderleber & Taurin –Develop and integrate quality sign: Mit Katzen entwickelt & Von Katzenbesitzern geprüft –Integrate picture of a British Short Hair Cat (choose from pictures in attachment) –Integrate product description: Reines Rindfleisch verfeinert mit Rinderleber und Taurin. Reines Muskelfleisch ist von Natur aus proteinhaltig. Ganz ohne Getreide und ohne Zucker. –Integrate advice: Ergänzungsfuttermittel für Katzen –Integrate blank case for ingredients: Zutaten-Texte –Integrate best before date: Mindestens haltbar bis und Chargen-Nummer: siehe Stempel –Integrate blank case for producer: Absender und Produzent –Develop and integrate pictogramm: cat + indicate „4 kg“; pictogramm of tin + indicate „ca. 3“+24h –Integrate weight: 80g •Assortment differenciation: clear differenciation of six varieties via colour codes by respecting the overall label structure For all other information on the labels, please see briefing file in attachment
Please see pdf "Catfood-Range FeliCitas" for detailled briefing. I own the rights of all pictures of cats that are in attachment. They may be used for inspiration of the logo or integrated into the design of "FeliCitas".
€249 Bronze package
Every design category has flexible pricing for all budgets. Product label starts at ¥32,199.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
nietti collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
We are very happy with the beautiful design of our logo. HuNee Design answered very quickly and professional to our feedback and questions so at the end we had the perfect logo for us.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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