niemeyerrobert got their new product label by running a design contest:
Edgy new beer brand
Check out niemeyerrobert's Product label contest…
Food & Drink
Cellar Door Corporation
Catch 22 Brews
Description of the product
A new craft brewery that will produce IPA and double IPA. The name Catch 22 is from the book of the same name. The meaning is : A dilemma or difficult circumstance from which there is no escape because of a mutually conflicting or dependent condition.
Description of the product target audience
Men between the ages of 21 and 61. Mostly sold in the United States.
A full can design that is detailed. Include an area for a upc code. Incorporate the Flatirons in Boulder, CO - since that is where the brand originates. We are interested in contemporary designs, including grafitti, art deco, edgy cartoonism, edgy graphic style designs, open to references including WWII. The can size is 12 oz.
What to avoid
No realism, old world, or retro
Can size is 12 oz (standard beer can)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
niemeyerrobert collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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Higher end wine drinkers and members of our private wine company.
Check out other product label inspiration
We love talking design:
6 days ago | 23 min read