The packaging must grab the customers attention and be informative about the products use. Please read the briefs attached as this will clarify in more depth.
Also go to our website to read more about Armourcard http://www.armourcard.com.au.
Also see attached the new logo design files & colour breakdown of them
Also please ensure you refer to the product version ie. Armourcard 2
The packaging must:
1.introduce consumers to the product
2.communicate value and benefits
3.differentiate from competitors products
4.encourage the consumer to pick up & read and want to purchase.
Items to be included in packaging: (3 things)
Armourcard 2 -
85mm x 54mm
Recharging dock70mm x 15mm x 15mm
Micro USB cable5cm USB to mini USB cable