alsa-hundewelt got their new product packaging by running a design contest:
New Design for a premium dog food range
Check out alsa-hundewelt's Product packaging contest…
Animal & Pet
alsa-hundewelt GmbH & Co. KG
Description of the product
The new dog food pouch from alsa-nature has a high meat basis and is guaranteed to be free of artificial preservatives, colourings and flavourings like every other product from alsa-nature. It is a high-end product with very exclusive ingredients and additional superfoods such as cranberries. Measures 300 g Pouch – like in PDF. In the future there will be another version of this pouch with a more basic composition but the same range name – therefore, the new Design has to be adaptable.
Description of the product target audience
dog owners, healthy lifestyle, european based
Please note that the packaging for the pouches will be matt paper. Therefore, the design has to be very close to nature, too. Front: • logo (alsa-nature), Pantone 350c • name of the range (FOODLOVE) with heartshape • name of the meal: 300 g: chicken with potato & cranberries • source of meat (for example chicken) has to be obvious (maybe with an illustration? A photograph of the animal is unwelcome) • USPs like free from grain, Single-Protein Back: • composition, analytical constituents, nutritional additives per kg, technological additives per kg, feeding guide, best before/charge (placeholders in first step) • logo (alsa-nature), Pantone 350c • barcode
What to avoid
photos, cluttered designs, extraordinary fonts
like PDF in the zip folder (130 x 183 mm)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
alsa-hundewelt collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
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