This client wanted a striking logo as well as a favicon. I wanted to stay away from any likeness to "BuzzFeed" so I composed the orignal design in orange. They revised their brief to specify "red" so I complied. In my rendition, the space between the "ZZ" became a lightning bolt. I liked this and used it as an underline for the logo and icon. Regardless, this design was nixed and they chose a logo which I feel is a little weak. (Feel free to navigate to their website to see their selection.)