I'm trying to use what you sait about being a little Rock and Roll, Pure and Catchy. I used mainly 4 colors, 90 and 15% Gray, Soft Orange, Brown and White. The convination of gray and orange makes it warm and noticeable, as you know the yellow color has a strong power in food publicity. The fork youst brings a little bit of extra touch that complements it all. The typography used in the design are "Gotham Light" and "Akzidenz-Grotesk BQ Condensed".