Given that Kitschy Coo Boutique is an establishment that appeals to mothers searching for high quality, original items for their kids and that it has a very specific, a very personal identity, I created a design that juxtaposes originality and a vintage-inspired imagery; the logo mark is inspired by vintage illustrations, but with a modern and fresh twist that will bring it in the present day, while still hinting a retro style. I tried to create an organic connection between the wording and the image, so that together they create a unitary whole (although the mark can easilly stand alone representing the boutique). I chose to show here the logo in two versions: in line only, in an appealing colour that can match products for both boys and girls and in colour; for this version I chose to use primary colours in bright tones, in order to perserve simplicity and to illustrate that the items are dedicated to kids.