The book touches on a big issue. In today's business world, we have all this technology and data to guide us, but when it comes to human behavior and performance, it's like we're stuck in the past. Most employees aren't engaged at work, and this has been a problem for a long time. The book argues that we need to pay more attention to the culture within organizations to fix this.
Basically, culture is the secret sauce that can make or break how people perform at work. When it's good, everything runs smoothly, and when it's not, things can grind to a halt. Ben Ortlip explores how understanding and shaping this culture is the key to getting the best out of people at work.