This logo not only exudes a playful and connected feel but also meets accessibility standards through its clean and modern typographic treatment. This is further illustrated through the use of its colour palette which meets Web Content Accessibility Guidelines.

Inspired by the array of colours from the Original Bogg® Bag, a new colour palette has been created. Taking swatches from; CAROLINA on my mind, BANANArama, Blowing PINK bubbles, Under the SEA(FOAM), CORAL me mine and You NAVY me crazy (background use only).