The logo "ISE" is custom made using geometric shapes and grids. The font used for the slogan "DETAIL IS EVERYTHING" is free google font Montserrat Bold. The logo icon is minimal basketball net also representing eye design. The used for the logo is solid black for the background and gold gradient for the logo. The overall logo is modern, minimal, eye-catching and easily scalable in smaller sizes such as website, social media, stationery, packaging, etc.