From my experiences in life and design it has always boggled my mind why professions such as law, accounting, financial services and architecture all seem to go with staid, constipated, and predictable logos. My late uncle was an architect of some renown and he could not give me a reason why when I was in art school that I could accept. His firm’s logo was to say the least very forgettable and over 40 years old when I was 22, a long time ago.

The logo as presented works well in many colour combinations, stands up when reduced in size and has enough strength to put on a sign in the middle of a dirty and visually noisy construction site. And its not trendy.

Even though it is just made up of a modified typeface it tells its story without unnecessary embellishments.