This is for a campaign meant to appeal to the big spenders, the folks who, pre-pandemic, were the ones to stoke clients, buyers, friends, etc. with box seats at a baseball game, reservations at the 'it' restaurant, the epic annual Memorial Day party, etc. We'll add copy to the illustration explaining that now in this time of social distancing they can still delight as they're accustomed to doing by sending bottles of wine to every one of their friend group/team/company, etc. Using the Bernese Mountain dog as a symbol familiar with our brand but also to represent the "Big Dog", we're introducing 'Care Drop to Your Pack', a play on care package, air drop and pack (dogs and people). One idea was to have an illustration of a few Bernese Mtn dogs in an airplane, dropping bottles of wine.