The brief was to create a logo for a company that specializes in the creation and sale of original automobile parts. Neftworks focuses on achieving a form of industrial beauty that arises from pursuing functionality.

In this design concept, I combined a silhouette of a horse with the brand initials (NW). A horse is a clear association for cars since it's their predecessor. Its muscles are a culmination of function and beauty. It stands proudly. This way the company can honor the heritage of travel and the animal that made it possible in the first place. Lineart is ideal for both light and dark backgrounds.

Since no elements of cars are included in this design - just the company initials, it remains timeless and leaves room for future expansion of the products and services.