The client was launching their new wall and floor tile range, whose main USP was longevity. The BIG Idea we proposed was "Timeless Impressions". Since choosing tiles when building a home is the act of crafting a personal universe around us, and so it is an extension of ourselves. A part of us, that leaves a physical mark that is as lasting as the moments created within it. One proposed direction was a series of "impressions" that captured a special moment taking place within the personalised universe made up of the Brand's Tiles. These impressions were captured through light, shadow and touch. The other direction showcased the individuality of the owner being projected within the aesthetics of the tiles.