This concept is vintage Americana. It has been inspired by traditional horsepower gauge design and incorporates these detailed elements to achieve a clean and balanced overall composition. The strong contrast of red type on the black background screams loud, evokes masculinity and when combined with the circular shapes, it is obvious to clients who they are dealing with. This modern interpretation of a classic instrument has been simplified, yet retains only the necessary smaller, complex details. The brand commands serious attention and those of a certain maturity will appreciate the era of luxury it references. This design translates seamlessly across all stationery and merchandise and is not too detailed for embroidery. A circular die cut business card is recommended for an added point of difference.