This is for a new website (Science.Style) which sells science-themed clothing. It will focus on nicer / professional clothing (i.e., neckties, leather belts, women's dresses, scarves) with science-related images and designs on it. There will be some t-shirts and novelty / science humor items on the site, but that will not be the focus. The overall site is meant to appeal to men and women equally.
It is really science focused, rather than "geek" types of gear. In other words, it does NOT include geek culture stuff, like Dr. Who, comic characters, etc.
The items will include nature-inspired patterns and objects. It will likely have a biology focus (i.e., cells, viruses, medical images) to start, but will likely include other areas of science as it expands (i.e. physics, chemistry, earth science, etc.) as well as animal-related textures, patterns, and images.
The focus on fashionable items that can be worn professionally, rather than simple humorous t-shirts is what sets this online store apart from other science-wear that is mostly novelty t-shirts. In other words, the items will be that which one might find in a nice science museum.
The target audience scientists (i.e., grad students, college professors, researchers) and doctors.
I do not require a slogan, but have thought about one of "Clothing for scientists, designed by scientists" or something similar (and open to creative suggests incorporated into the graphics, but not required). However, my default expectation is no slogan at this time.
I am open to all types of logos. It does not have to be overly formal or serious, but I am NOT looking for something super silly or goofy.
Logos which capture the essence of science, and also provide an identify related to fashion / style are those which I will find most interesting.