think car dealership meets coffee shop
We are trying to inspire fun, comfortable and trust. Think of the feeling of entering a coffee shop- comfortable, relaxed, stress free. That is how we want people to think of us. We want a patron (man or woman) who would otherwise not want to go to a car dealer to be comfortable coming here.
We hope the t-shirt will be something both men and women would be comfortable wearing (so please do not make it too masculine - not so many gears in the examples)
The idea of Nick's Auto Nook is that he is trying to make the car shopping experience safe, comfortable, non-confrontational - and wants to portray the easy feel of a coffee shop or book-nook where you can come in, sit down, and have a comfortable conversation with a friend. If you go to http://www.nicksautonook.com, you will see a little more about the dealership.
We want the t-shirt design to be more than just his printed logo and web site. Have fun with it. We will try to give you as much feedback as we can. Please ask any questions you'd like.