A shirt that is for gym, date, or even relaxing at home. When a guy works out, he looks in the mirror to check his form and himself out. Meanwhile, he is getting checked out too. Let's think about a shirt that gets attention....not loud. Bold, yet simple. Think modern vintage (Baseball, football, Soccer, Rugby, Wrestling, boxing). AND/OR The design can be modern and bold. Extreme Athletic (surfing, bmx, skateboarding, bodybuilding, crossfit). The shirt doesn't need to have a football or soccer ball on it, nothing too obvious. Our logo is located below, be encouraged to play with double R and/or Ruff Riders Athletics. Tag lines can be fun, we have used, "I was born for this", "Are you ruff enough?"...or you can come up with something on your own. We are a brand that is about being strong, overcoming, and living free. Cool and stylish. An attention getter...in the good way.