Note how we started to go in an iconic direction with the above staging site. We like the use of icons, but feel that our implementation is not the best and it can be done better.
The font choice we are using for the new site is Ubuntu, but we may be open to similar fonts.
The width for the content is 1024px, but we may be open to adjusting that as well.
We have a lot to say (as you can see from the current site) but need a more "2.0" way of presenting it. We can accommodate both small businesses as well as mid market businesses. We do not have 1000s of customers, like the bigger named competitors, such as bigcommerce, shopify, volusion, etc. We give each customer real personal support and services and help them to succeed. Our prices (will be changing in 2012) will start at $250/month which is higher than the competitors like bigcommerce, but MUCH less than who we really compare with, demandware.com, venda.com, elasticpath.com, etc.
We need the site to be understandable regardless if you are small and looking for something like shopify.com or larger looking for a demandware.com.