As a feeling, we would like the webdesign to feel like a speed boat: Even though we soon will have 20 years of experience in the market, we are extremely versatile, can change direction very fast, if needed to win a race, and we have VERY reliable technology. As we are in bavaria, think of us as a BMW when it comes to reliability. So maybe a BMW speed boat, if that is not too esoteric.
If you look at the attached files, you can see screenshots from our software products, as well as our brands.
UPDATE FOR PRODUCT PAGE DESIGN
As for the template for the product pages, it needs to be able to incorporate the following elements:
HEADLINE (serving A-ttention)
Subheadline (serving I-nterest)
2 Videos on each page, the first „on the fold“, so part of it is visible before the visitor has to scroll the first time,
A box with the definition of the PROBLEM, as experienced by the interested user, (serving D-esire)
A list of the benefits of our solution to that problem, including USPs why our solution is better than that of the competition, etc.
Flowchart of the product, so the customer can see how it helps him
Contact Form (serving A-ction)
A column on the right side for testimonials and media reports.
There will be product pictures before the fold, but we clearly lean towards non-half-page-stock-photo-page-filling-pictures, with the visual elements embedded in the text, not dominating it. we have examples of working layouts on e.g. http://kuzbari.at/koerperstraffunge…ffung.html and http://www.guenstigerumzug.ch .