How tobiasIp started their web page design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We have an app aimed at consumers that makes it easier taking care of your pension investments.
Our target group is both male and female age between 25-65.
What industry do you think your business is most related to?
Accounting & Financial
What do you have in mind for the style and theme of the web page?
This is a website for marketing an app.
We are looking for a very minimalistic and clean design. Please review the provided website links with our comments, as this will give you valuable information of what we are looking for.
We have also provided screenshots of some of the screens of the Pensa pension app. We are looking for a design that is well kept together both on our app as well as the website. Having said that, if you as a designer feel that the app would benefit from changes in color scheme, icons or fonts to get that same design feel as on website, you are TOTALLY free to do so. Just post an example of how the change would look in one of the app screenshots then. We will change the app then! Great, right?
The same actually go for the color of the Pensa logo too!
To make it easier for you as a designer, if you e.g. have an idea for illustrations/animations/images or similar that is quite time consuming, you don't need to do it for the whole site/all places, just do it for one element or two. So we at least can see how it works. We have the imagination to see your vision. Then when you have won it can be finalized with the remaining illustrations/animations/images !
The contest includes 2 pages: Home page + Function page
Goal of this page is to give the visitor an immediate understanding of the benefits of using the app.
Idea is that this page should contain:
1. Hero: with an overall sales pitch of the app, showing the main benefit of using the app.
2. The 3 main features of the app: this is what you will get when using the app. A bit more detailed than the hero, highlighting the 3 main features/advantages of the app.
3. Footer menu
If you feel something else would be suitable to use on this page, pls feel free to add. We are open to e.g. integrate the FAQ here, customer testimonals or other things that you think would be good to have here.
This page is describing the main 7-8 functions a bit more detailed.
(pls dont use any generic icons/overused for this. better then to illustrate 2-3 of the features for this contest and do the rest when you win. 2-3 is enough for us to see the direction).
See the attached text document for more info on a list of functions and texts for the pages.
We need to see how the design would look like on mobile as well as desktop. So please include a design on both for each for each page.
Please remember to
*make a clean website
*have some clever use of animations, colors, images or illustrations that make the site pop/act as the standout feature.
Cautiousness needed with:
*using images that are just overused for retirement and pension saving: beaches, elderly people, families holding hands...you know what we mean
*designing the site as a bank website. the website is for an app, aimed at normal consumers. and we want to be perceived as an app company.
*design a website without having a well thought out feature that should be the sites 'standout feature', if it is the use of color, illustration or something else that is what will make the site standout.
*use of generic icons, making it look like a generic wordpress template.
*overusing phone screenshots w/o any other interesting design features