We have 3 main objectives for this website:
1. Convey our style and brand
-We want to show customers that we are next generation, professional, clean, and simple
-One of our main software attributes is that it makes people's work simple so that needs to be reflected in our website. It needs to look simple, easy to use, and not too busy.
2. Encourage people to sign up for our free trial / click on "Try it Now"
-This is ultimately the only action we would like people to take on our website when they first get there. Therefore, the "Try It Now" action button needs to be seen immediately and we also have to have the persistent button (that scrolls with the page) that says "Try it Now" on it.
3. Needs to tell people what we do and why we're right for them
-What we do: We flatten 3D CAD designs into 2D Flat patterns. This could be communicated via images or tag lines i.e. "fast, accurate, 3d to 2d flattening"
-Why we're right for them: This could be demonstrated through listing key industries we service i.e. automotive, furniture, apparel, etc.
We want our website to look very clean, neatly organized and not cluttered. The colors we work with currently are a dark blue and white (to match our logo). We have also incorporated the colour grey. We want to have a lot of infographics on our site which illustrate the process of going from 3D cad models to 2D flat patterns.