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- Design the World-Class Identity for ZōneMD — The Future of Wellness Medicine
Andrew LaPorte got their new logo & brand guide by running a design contest:
by Orange_Design the World-Class Identity for ZōneMD — The Future of Wellness Medicine
Check out Andrew LaPorte's Logo & brand guide contest…
The Brief
Industry
Spa & Esthetics
Design inspiration
The Brief
Design inspiration
The Brief
About us
A Global Health Fusion Company. At ZōneMD, our mission is to redefine what it means to live well. Empowering individuals to optimize their vitality through personalized, evidence-informed care. We fuse modern science with trusted natural therapies to create an integrative wellness experience that enhances physical strength, functional performance, and mental clarity. Our approach is rooted in balance. Where body, mind, and energy align to fuel a life of stability, purpose, and peak performance. Through cutting-edge therapies, personalized protocols, and preventative care, we help individuals move beyond the symptoms and step fully into a state of thriving, not just surviving. ZōneMD is where innovation meets intention, and wellness becomes a daily way of life.
Other color requirements
Primary Colors (Core Identity) Ash Graphite – #2E2E2E Deep charcoal. Evokes trust, modernity, and strength. Great for text, contrast, and clean minimal layouts. Arctic Fog – #F4F5F6 A soft off-white with a slightly cool undertone. Clean, clinical, and elevated. Perfect background neutral. Zōne Blue – #4C8DAE Sophisticated steel blue. Balances calm and intelligence. Differentiates from typical sterile medical blues. Accent Colors (Energy + Wellness) Vital Sand – #D6C8B4 A grounded beige with wellness spa vibes. Earthy and luxurious. Brings warmth without being trendy. Citrine Mist – #F2E6B8 Soft, energizing yellow-neutral. Evokes optimism and bioenergy without being loud. Oxygen Green – #9BBF9B A muted botanical green. Represents vitality, regeneration, and holistic care. Use sparingly for organic cues. Metallic Anchor (Optional for Print/Web Detail) Brushed Nickel – #B0B5BA Sleek, modern, understated. Feels clinical and elevated. Great for subtle web accents or brand collateral.
The Brief
Design style
The Brief
Other notes
See our brand mood board for inspiration - https://pin.it/4XanaIl0w . Synergistic brands, by way of example in look and feel are Equinox, Remedy Place, and BIÂN. ZōneMD will have several layers to it, bridging the gap between modern medicine and holistic wellness. It will have a global reach. This brand should carry the prestige for such to ensue.
Bronze package
Every design category has flexible pricing for all budgets. Logo & brand guide starts at ¥59,099.
File deliverables
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand guide.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Logo & brand guide designers to turn your ideas into reality.
winner
Select your favorite custom Logo & brand guide (Or two! Or three!). And the design is all yours.
Andrew LaPorte collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
I appreciated the attentiveness of Orange_ with my feedback and the ultimate result. Very pleased.
Andrew LaPorteAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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