Cáserez needs a new logo and business card

Fashion

Caserez aims to disrupt the luxury fashion market by offering a quality and highly differentiated female clothing line via direct-to-consumer online sales channels. Leveraging new production technologies, innovative materials, partnerships with artists and designers and the communication possibilities of the internet, Caserez will reach and acquire customers who are looking for one-of-a-kind fashion products and new experiences BRAND PERSONALITY: Caserez is inspiring; like a muse, it can trigger new sensations and emotions. Caserez is original and idealistic...it aims to create beauty, intrigue and endless fascination KEY PRODUCT BENEFITS: 1) Satisfy your desire for beauty and individuality Caserez designs incorporate the highest quality materials, from fine leather and crystals, delicate italian silk and semi-precious stones to the most innovative and unexpected items such as sleek and gleaming copper and stainless steel fabrics, elegant cork leather and one-of-a-kind metal accessories. Traditional beading,embroidery and hand-painting techniques are combined with the latest laser printing and laser cutting technologies, bringing to life the beauty and stunning designs that our artists create exclusively for our clients. Each collection is unique and limited to less than 1000 units; aiming to deliver individuality and continue to intrigue, surprise and captivate. 2) Experience something new Our collections combine traditional materials with innovative elements such as sleek and gleaming copper and stainless steel fabrics, elegant cork leather and one-of-a-kind metal accessories. Artists create stunning printed and 3D designs which are transferred to fabrics and metal and later combined with luxurious materials such as italian silks and leathers, lace, crystal and semi-precious stones. The result? A clothing line that is truly original and will appeal to all your senses. Each collection will be unique and will aim to surprise and maintain customers's fascination 3) Value Caserez is a direct-to-consumer brand; offering luxury fashion at a great value. In addition, Caserez will offer insider advantages to customers who engage and connect with our brand. Registered wait list customers will receive exclusive benefits such as collection previews, free fitting service and first pick; a complete program designed to enhance the purchase experience and secure access to the best selection of our limited production designs. TARGET CUSTOMER: Female 29-50 years old High income Fashion conscious but looking for individuality WW geography PERSONA: Stephanie is a 37-year old independent consultant who resides in San Diego. She married 4 years ago and has a 2-year old child. She lives in the world of sensation possibilities. She is keenly in tune with the way things look, taste, sound, feel and smell. She has a strong aesthetic appreciation for art and has a strong set of values, which she strives to consistently meet in her live. She loves animals and has a true appreciation for the beauties of nature. She is original and independent, and needs to have personal space. Stephanie is action-oriented, a "doer", and is usually uncomfortable with theorizing concepts and ideas, unless she sees a practical application. She is enthusiastic, idealistic, and creative. Able to do almost anything that interests her. Great people skills. Excited by new ideas, but bored with details. Open-minded and flexible, with a broad range of interests and abilities. She loves to decorate, entertain and travel.

Black/grey for name. Possibly mauve, metallic or blue for icon image

Brand will also be included in clothing tags. The symbol will be used in clothing and accessory designs just like brands such as Gucci, Louis Vuitton and Christian Dior do.

Every design category has flexible pricing for all budgets. Logo & business card starts at ¥61,799.