Logo für Reise- und Lifestyleblog "Halt kurz an"

Travel & Hotel

Logo Design Brief for "Halt kurz an" – Travel & Moments Blog Overview: "Halt kurz an" is a travel blog focused on the joy of traveling, savoring experiences, and capturing beautiful moments. The name translates to "Pause for a moment," which conveys the essence of taking a break to enjoy life’s pleasures. Tagline: Reisen. Geniessen. Erinnern. Which means: Travel. Enjoy. Remember. Content Themes: 1. Travel: The primary focus is on authentic travel experiences that inspire readers to explore the world. 2. Enjoyment: This includes recommendations for restaurants, wineries, and recipes that enhance the travel experience. 3. Beautiful Things (Lifestyle): This theme extends the travel experience into everyday life through souvenirs, practical items, and jewelry that reflect the journey. Mission: We aim to inspire our audience with genuine travel stories and showcase how these experiences can be cherished through enjoyment, rituals, keepsakes, and a curated atmosphere. Design Style: - Elegant and Timeless: The logo should reflect sophistication while maintaining a sense of timelessness that aligns with the blog’s ethos. - Simplicity: The design should not be overly intricate; we want a logo that is clean and easily recognizable. Stitch and Patch Friendly: - The logo should be designed with the intention of being used for flat and embroidered applications. Ensure it is not too detailed or small in its elements, allowing for clear visibility when printed or stitched. Color Palette: Retain the existing website color scheme: - Dark Blue: #192841 - Steel Gray: #596f80 - Light Blue: #8ea2b1 - Soft Gray: #cfdce6 - Warm Beige: #bf9060 - Sandy Beige: #ccae8f - Soft Cream: #e6dacf Target Audience: Travel enthusiasts seeking inspiration for their next adventure, as well as individuals looking for ways to incorporate travel experiences into their daily lives through food, décor, and lifestyle choices. Deliverables: - A logo design that incorporates the essence of travel, enjoyment, and the celebration of beautiful moments. - Variations for different formats (e.g., website header, social media, merchandise). Conclusion: The new logo for "Halt kurz an" should encapsulate the passion for travel and the beauty of shared experiences, offering a refined yet approachable visual identity that resonates with our audience. It should be designed for versatility, allowing for both digital and textile applications.

Farben der aktuellen Seite beibehalten: Blau, grau und beige #192841, #596f80, #8ea2b1, #cfdce6 #bf9060, #ccae8f, #e6dacf