The Sloth Gin got their new by running a design contest:
by La_russaLabel Design for Sloth Mate Soda Bottle (Faultier Mate Mischgetränk Design)
Check out The Sloth Gin's contest…
The Brief
Industry
Food & Drink
Color inspiration
Other color requirements
Hauptfarben: Tiffany Blue #0abab5 Dutch White #efdfbb Sloth Grey #6f6660 Akzente: Goldenrod #dbaa1f
The Brief
Company name
The Sloth Company
Existing website
www.sloth-gin.com
Product name
Sloth Mate Hibiskus
The Brief
Description of the product
We are a young beverage and life-style company. We currently sell our "Sloth Gin", a premium gin with a tropical hint. Moreover, we have a fruity alcoholfree gin alternative called "Sloth Spirit". Now we start with our soft drinks and mixers with our first "Sloth Mate", one with Hibiskus and one with Ginger.
Description of the product target audience
We want to reach a young and trendy audience that like to consume high class beverages but in a hip environment. We want our beverages to be served in cool bars, clubs as well as in super markets. Our products are premium quality but still affordable.
The Brief
Style attributes
The Brief
Design needs
We need a design for a standard 33cl glass bottle label. We want to have a simple and fresh design that stands out of the mass with our brand colors. The main color scheme should resemble the carribean sea and white-sand beaches of central america. We want to give our customers a feeling of holidays at a tropical beach sourounded by palm trees. The Sloths is a central element of our brand and we stand for the pura vida & relaxed life-style of central america. Our Sloth Logo (with "Mate" instead of "Gin") should stand out in the center of the design with our slogan "Don't Hurry, Be Happy!". We are looking for a modern, playfull and vibrant label design to catch the attention in every aisle. On the back side we need the following information: - a short description: "Erwecke das Faultier in dir! Sloth Mate ist erfrischend fruchtig und passt sich deinem Tempo an. Im Club, an der Strandbar oder beim Grillabend mit Freunden - Sloth Mate steckt voller Energie und Tatendrang." - Ingredients (use placeholder) - nutrition facts (use placeholder) - distributor adress: The Sloth Company GmbH, CH-8803 Rüschlikon - website: www.sloth-mate.com - barcode (use placeholder) - volume indication: 33cl
What to avoid
No photo-realistic images needed, try to stay within our color and fonts scheme, the product is for the German market and beside of the logo and the slogan everything else will be German
Package dimensions
160x75mm Lable around the bottle (see attached pdf). "Feld für MHD-Eindruck" means "place holder for best before date"
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their .
Designers across the globe delivered design magic.
design entries
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designers
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winner
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The Sloth Gin collaborated with designers to refine their ideas
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And then… they selected a winner!
Client review
Genuinely impressed, she’s creative, professional, and brought our idea to life effortlessly. Would definitely recommend!
AnonymousAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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