From Sunset Soirées to Sunny Lunches: Design AMATINO's Refreshing Amaretto Sour Bottle Label!

Restaurant

AMATINO

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Amaretto Sour

AMATINO Bottle Label Design Brief Product Overview: AMATINO introduces a classic concoction of Amaretto Sour. An easygoing summer drink, it merges the richness of Amaretto with the zest of lime juice and the balance of water. This 0.7L glass bottle embodies moments of relaxation - whether it's a luncheon with friends, an evening dinner, or simply reclining outdoors to bask in the warmth of the sun. As a rejuvenating alternative to aperol spritz, campari orange, wildberry lillet, or wine, AMATINO's Amaretto Sour seeks to invigorate and refresh its drinkers. IMPORTANT NOTICE: The colour of the drink will be a light brown, so the product label has to match.

Target Audience: Men and women, ages 25-40, who are on the lookout for a modern, refreshing drink that can accompany both casual and slightly formal gatherings. Our entry market will be Germany.

Design Aesthetics: Summery: The design should emit the essence of summer, creating an image of a refreshing beverage ideal for sunny days. Modern: While tapping into the timeless allure of the Amaretto Sour, the design should look and feel current. Minimalistic: Avoiding clutter, the design should be clean and straightforward, emphasizing only the essentials. Market Positioning: The bottle should not exude extravagance, but it shouldn't feel cheap either. It should nestle comfortably in the upper mass market segment, reflecting its price point of €15-20. Design Suggestions (Optional): Pastel Palette: Considering the summery and modern theme, the use of pastel colors can provide a soft, contemporary feel. Visual Elements: Icons or illustrations of almond (indicating Amaretto), a slice of lime, and water or ice cubes can be integrated seamlessly. These elements not only convey the drink's ingredients but also add to the summery appeal. Mandatory Front Cover Elements: Brand Name: AMATINO Type of Drink: Amaretto Sour, so people have an orientation Ingredients: Listed clearly - Amaretto, Lime, and Water. Serving Instructions: A simple note like "Serve Cold" or "Best with Ice Cubes" can be added Caloric Information: Highlighting the "Low Calories" aspect Alcohol content: 10% Mandatory Back Cover Elements: Marketing sentence about the company: can be a placeholder Signs/ Icons: No driving, No underage drinking, no drinking during pregnancy, recycling, throw away in trash can Volume: 70 CL Alcohol content: 10% Barcode: placeholder How to serve: Cool drink and add ice cubes in a glas Brand logo: AMATINO Factory: Use placeholder for a factory name and address Hint: Do not store in direct sunlight Website: use placeholder Batch label: Placeholder End Note: With these guidelines, the AMATINO bottle is envisioned to stand out on the shelves, drawing the attention of our target audience while effectively communicating its essence. The design should echo the brand's promise of delivering refreshing moments to its consumers. IMPORTANT NOTICE: The colour of the drink will be a light brown, so the product label has to match.

No black and white designs. Not too many elements.

Every design category has flexible pricing for all budgets. starts at ¥41,199.