Gestalte ein authentisches Verpackungsdesign für eine Premium-Cold-Brew-Marke

Food & Drink

Logo will be provided. Pleas ONLY use the Colors given in the uploaded Stylguide

LIQUP

liqup.eu

LIQUP

LIQUP is a premium Cold Brew coffee concentrate offered in convenient Tetra Pak packaging. It is designed for people who don’t want to miss out on the pleasure of high-quality coffee, whether on the go or at home. The genuine cold-brewed coffee delivers an impressive variety of flavors and is perfect for creating personalized drinks like iced lattes or Cold Brew mixes.

LIQUP targets urban adults aged 25 to 50 who value quick and high-quality coffee enjoyment. The target audience primarily includes working professionals, especially women with busy lifestyles, as well as coffee enthusiasts who appreciate quality and the ability to customize their drinks. They prefer classic design, functionality, and premium products that align with their lifestyle.

The design should appear minimalist, modern, and professional, with a clean, contemporary look that reflects both functionality and quality. It should focus on sleek, balanced forms to emphasize the product’s versatility and sophistication. Please use the color palette provided in the uploaded style guide. The front should highlight the logo as the focal point, accompanied by clear and readable typography. The back can feature functional information presented in a clean and simple design.

Please avoid overly playful or decorative elements that could disrupt the clean and high-quality brand image. Bright or overly complex designs, unsuitable colors or excessive graphic details should be avoided. Generic coffee imagery, such as beans or steam clouds, which appear cliché, is also undesirable.

Refer to the folding dimensions provided in the uploaded file.