Professional Custom Brand Guide

Hello, I'm Dave - a professional designer based in Texas, USA. With over 18 years of experience and clients in over 20 countries, I would love to help you take your brand to the next level.

This service is for clients who already have a logo and want to expand it into a brand. The guidelines I'll produce can be used by your company to define a consistent and professional visual style for everything from business cards to digital products. Brand guide will be designed in Figma.

Brand Guidelines include:

- Mission statement/writeup (provided by client)
- Logo definition (colors, variations, mark)
- Logo restrictions (do's and don'ts, minimum sizes, exclusion zones)
- Colors (Primary, secondary and neutral palettes)
- Typography (Font families and usage)
- Print collateral examples (how business cards, envelopes, letterheads could look)
- Photography examples (provided by client, or stock examples if necessary)
- Icon examples (with link to icon library)
- Data visualization examples (Bar chart, line graph, pie chart visual style)
- UI components (Buttons, form fields, pill badges, checkbox/radio controls)
- Photography overlays (color overlay definitions)
- Merchandise examples (Shirt, mug, stickers)

NOTE: This service does NOT include logo design. Provide me with your current logo in and I'll develop it into an amazing brand you will love. If you need help with logo adjustments, redrawing and exporting please see my other services.

Brand Guidelines and print collateral will be designed in Figma and exported as a PDF.

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