“Craft the Digital Experience of Cielo Abierto Café – Where Coffee, Nature, and Purpose Meet”

Food & Drink

🎯 CREATIVE BRIEF – NEW WEBSITE FOR CIELO ABIERTO CAFÉ 1. Project Name: Redesign of the Cielo Abierto Café Website 2. About the Brand: Cielo Abierto Café is a family-owned company with over 20 years of history, located in Coatepec, Veracruz, one of Mexico’s most renowned coffee regions. Our coffee farm is certified as a Private Natural Conservation Area, and we produce organic, high-altitude, artisanal coffee with a focus on sustainability, fair trade, and gourmet quality. We are proud recipients of several national and international awards, including: Mexico Muy Mexicano 2024 (CONCANACO) Veracruz Quality Award (2019 and 2023) Facebook Entrepreneur Award Envase Estelar Packaging Award 2024 We are certified organic (Mexico, USA, EU), Kosher, FDA-compliant, and Amecafé-approved for export. We sell both nationally and internationally, and also offer white-label coffee production services. 3. Website Objective: Create a modern, elegant, and functional website that communicates: Our story and conservation philosophy Our product lines (roasted coffee, café de olla, capsules, honey, cold brew, etc.) Our eCommerce store Our commitment to nature, local communities, and innovation Our coffee tourism and wellness experiences The site should position us as a premium, authentic, and conscious Mexican brand, appealing to both end consumers and wholesale buyers. > ⚠️ Note: The current website was built using WordPress. We are open to keeping WordPress or migrating to another platform, depending on the designer’s recommendation and the project's needs. 4. Target Audience: Specialty coffee lovers Conscious consumers who value natural and sustainable products International buyers and distributors Commercial retail chains (e.g., Sam’s Club, Costco, OXXO) Hotels, cafés, and wellness centers Eco-tourism and wellness seekers 5. Desired Tone & Style: Elegant, tropical, professional, emotional Nature-inspired with a modern twist Should reflect our Veracruz origins and authentic personality Clean, high-end visuals with lifestyle photography and natural elements Ideally bilingual: Spanish and English 6. Required Features: Robust online store (Shopify, WooCommerce, or equivalent) Product pages with technical information Contact forms for wholesale/distributor inquiries Social media integration Certifications and awards section Blog (covering coffee, sustainability, and wellness topics) Booking or inquiry section for finca experiences Optional: AI tools integration (chatbot, product recommendation, etc.) 7. Suggested Page Structure: Home Our Story Products / Shop Experiences at the Finca Certifications & Awards B2B / White Label Services Contact Blog 8. Visual References: We’d like a look that blends the visual appeal of brands like: coffee britt 9. Deliverables Expected from the Designer: Full-page mockups (home, shop, product, contact) Desktop and mobile versions Visual style aligned with brand identity (colors, fonts, icons) CMS platform recommendation (WordPress, Shopify, etc.) Optional: clickable prototype in Figma or Adobe XD

www.cieloabiertocafe.com

Tropical, following the design of my bag. My bag have a draw of the mountain pic of orizaba, a river that cross our coffee farm, a toucan ( we have toucans coming to visit freely our farm) and red coffee beans, you can find all the elements of the bag in real life. ( our coffee farm is registred as a natural conservation private area.

Home/ about us who we are Products/ shop Ecotourism / coffee tours Space for spiritual retreats

We are currently working with word press, final design have to fit with it.

Every design category has flexible pricing for all budgets. Web page design starts at ¥82,499.