Background information
Name to incorporate in the logo
Winder.AI
Slogan to incorporate in the logo
None for a "small logo" but a larger version does need space to add a tagline. See extra info.
Description of the organization and its target audience
We provide consulting and development services to a wide range of companies looking to implement and improve their use of AI.
Industry
Technology
References
Other notes
We're an established business looking for a rebrand. First step is a logo and brand guidelines. Please see https://winder.ai for full context and more information about what we do. I've added brand guidelines to the request to allow you to be creative with the logo and tie in the rest of the "look and feel" which will eventually make it into websites/merch, etc.
We've found that the inclusion of ".AI" helps to communicate that we're an AI company, so I'd suggest that this continues to be communicated in the name/logo. But we also need room in a larger version to add a tagline to add more information about what we do. Historically we've used both sub-disciplines (like ML, RL) and service times (like consulting, development.)
Please see the attached images for the current logo and (slightly older) brand guidelines. Please do not let these constrain your creativity; they serve only to provide a baseline to what we are trying to improve upon.
__UPDATE__
I'm looking for a full set of brand guidelines, so those with submissions that include those, not just logos, will appear ahead of others.
I'm also looking for something innovative, something that stands out. We already use a W with a dot in the logo, so I'm looking for a step change, something different. The winning logo will probably not just look like a W, since those are already so familiar with brands like Williams and VW. So far the ones I like most are slightly more abstract. Something that can encapsulate the Winder.AI brand and the AI/Data/ML concept are preferred.
Finally, we're looking for something that will work in multiple formats. It should work in the header of a website, or big and bold with a tagline on presentations/business cards, etc. Those with multi-layouts are preferred over just logos.
Oh and don't forget the typography!
Contest deliverables
1 x Logo
Winner of this contest
1 x Brand guide
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.