Background information
Organization name
KickAss Music & Camping Festival 2023
Industry
Entertainment & The Arts
Description of the organization and its target audience
https://kickassfestival.com.au
The KickAss Music & Camping Festival is happening September 8 & 9, 2023.
It is held at KENILWORTH SHOWGROUNDS.
The KickAss Festival naming sponsor is KickAss Products.
This is a family friendly festival with great music in the great oudoors.
Content details
Description
We are looking for a talented designer to create collateral for our upcoming camping and music festival event. The event is called "KicKAss Music & Camping Festival" and will take place over a weekend at a great camp site in Kenilworth QLD.
This is the 2nd year of the festival, the festival sold out in year 1 and we are wanting to make it bigger and better in 2023.
We need designs for the following:
Logo: We have the logo from last years event. While we don't need the logo significantly changed, you are free to refresh it. It should be fun, lively, and reflect the camping and music festival theme.
Lineup Poster: We need a poster that will be used to promote the event. The poster should be eye-catching, vibrant, and highlight the lineup we have contracted to perform.
In this order from top to bottom we would like:
Top line 60% weighting = James Reyne
second line 40% weighting = The Beautiful Girls & Kingswood
Third line 30% weighting = Dragon, Ash Grunwald, Gangajang, Mason Rock, Sunny Coast Rude Boys
Final line 15% = > Otherl Acts <
Jerome Williams, Fat Picnic, Lecia Louise, Bearfoot, August River Band, Flaskas
Between each artist name we would like a KickAss lightnight bolt in yellow.
The background should be a mixture of black, red and white to suit the KickAss brand colours.
The poster design should appeal to people aged 35 to 55 as the primary market but remain family-friendly and not off-putting to an older demographic.
KickAss Products is the naming rights sponsor of the event.
Other sponsors that need to be mentioned on the poster include:
- Sunshine Coast Council
- Visit Sunshine Coast
- Retro RV
- Camplify
- Ringers Western
sponsors will line up with equal weighting across the footer of the poster.
The successful designer will also be offered the opportunity to work on socials, web assets, and other aspects.
The poster must also include the Sunshine Coast Logo and and Visit Sunshine Coast Logos with the words Major Sponsor.
Refer to this instagram page for other festival posters for inspiration - https://www.instagram.com/musicfest…australia/
References
Other notes
Final high-resolution files to be provided and full AI files as part of deliverables.
Please utilise the KickAss Products design elements. The use of thunder bolts, the colour scheme.
This is a rock n roll / alt rock lineup with several Australian rock icons.
Remember that it is family friendly and a unique campout experience.
There is no need to use imagery of artists on the initial poster. This type of style will be rolled out in social media campaigns to come.
Stock images
Client allowed the use of stock for this contest.
Stock images are licensed photos and vector files. Please declare stock when you submit designs so that clients can pay for licenses.
Attachments
Contest deliverables
1 x Digital design
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.