Portfolio
:format(webp)/99designs-contests-attachments/159/159790/attachment_159790953 "Packaging design for a premium caffeine extract aimed at athletes, students, and active individuals seeking an extra boost of energy and focus. The goal was to create a premium, modern and bold look while still approachable for a wide audience.
The vertical layout gives the pack a distinctive shelf presence, while the green and orange color palette reinforces both the natural origin of caffeine and the energetic, performance-driven positioning. The coffee bean imagery connects the consumer instantly with the source ingredient.
Typography and custom iconography were carefully chosen to communicate clarity, strength, and reliability, balancing a contemporary aesthetic with the professional cues of sports nutrition packaging.")
:format(webp)/99designs-contests-attachments/159/159619/attachment_159619495 "This packaging concept was created for a peach tea flavored protein water, targeting the European market. Designed for both athletes and physically active consumers, it highlights the product’s functional benefits in a refreshing and modern way.
The visual system emphasizes clarity, freshness, and energy, with strong focus on key claims (20g protein, zero fat) in a clean and easy-to-read layout. The design system is fully adaptable across multiple flavors, ensuring brand consistency while allowing flexibility for product line extensions.
As a specialist in beverage and supplement packaging, my approach balances commercial appeal, shelf impact, and consumer trust to deliver designs that connect with the target audience.")
:format(webp)/http://s3.amazonaws.com/projects-files/201/20195/2019581/fb29e85e-eb0d-4f77-ba5b-c0a7f38297a1.png "This packaging design was created for Zea Mays, a Toppingos sub-brand of authentic Mexican corn chips made with traditional methods. The goal was to position the product as a premium snack for international markets, mainly in the USA, balancing modern appeal with authentic cultural roots.
The design uses visual accents to convey natural quality, while the transparent window highlights the product in a way that feels both attractive and commercial. The labeling structure follows FDA packaging standards, ensuring compliance and consumer confidence. All icons, illustrations, and textures were custom-made, reinforcing originality and brand consistency.
This project reflects my expertise in snack packaging design, with a strong focus on branding, shelf visibility, lifestyle presentation, and consumer trust.")
:format(webp)/99designs-contests-attachments/159/159121/attachment_159121200 "This project was created for an international food brand looking for a ketchup label with a chinese retro style, authentic, and premium feel. My goal was to combine a bold and playful concept with a solid commercial structure that works in retail for export.
The result is a custom-made design featuring a hand-drawn illustration of a “tomato typhoon,” balanced with strong typography, clear hierarchy, and subtle gold foil accents to elevate the brand. By blending vintage chinese aesthetics with modern clarity, the packaging feels both unique and trustworthy, standing out on the shelf while remaining easy to recognize.
This design shows how I approach branding, illustration, and packaging strategy with attention to detail, always keeping both the client’s vision and the consumer market in mind.")
:format(webp)/99designs-contests-attachments/156/156126/attachment_156126920 "This packaging design for Heal Life Sparks Reishi blends a clean, modern aesthetic with an organic feel. The focal point is a carefully hand-drawn botanical illustration of the Reishi mushroom, highlighting its natural texture and rich earthy tones. The minimalistic layout, bold typography, and structured icon system ensure clarity and premium shelf appeal.
Formulated as a powdered mushroom dietary supplement, this product is organic, non-GMO, and gluten-free, catering to health-conscious consumers. The custom-made icons visually communicate key benefits such as immune support, stress reduction, and longevity, reinforcing the product’s wellness-driven branding. Designed with a balance of scientific credibility and traditional herbal wisdom, this packaging speaks to modern buyers seeking high-quality, natural supplements.")
:format(webp)/99designs-contests-attachments/159/159003/attachment_159003294 "Packaging design created for a Mexican-inspired seasoning brand targeting the U.S. retail market.
The goal was to develop a bold, shelf-ready label that feels vibrant, modern, and authentic, standing out in a competitive grocery aisle while clearly communicating flavor and quality.
I designed the full label layout (front, back, and sides), custom icons, badges, AI-assisted illustrations and marketing-oriented visuals, with compliance to FDA guidelines, strong information hierarchy, and a visually impactful product shot that speaks directly to the target audience.
The final result is a professional, print-ready design that converts, whether on a retail shelf or an online store.")
:format(webp)/99designs-contests-attachments/159/159673/attachment_159673844 "This vibrant packaging design for Lucky Matcha combines traditional Japanese aesthetics with modern Western appeal. The hand-drawn illustrated style features a custom maneki-neko character surrounded by authentic Japanese motifs, creating exceptional shelf presence and strong e-commerce appeal.
This project reflects my expertise in illustrated packaging design, beverage branding, and custom iconography development. The central lucky cat mascot integrates with a traditional matcha bowl while custom strawberry iconography communicate flavor. Every visual element was carefully crafted to honor Japanese design principles while appealing to Western consumers' growing interest in wellness and specialty teas.
The bold color palette and hand-drawn details create brand recognition and memorability.")
:format(webp)/99designs-contests-attachments/148/148034/attachment_148034044 "I created a label for Westside, a Canadian sauce brand that specializes in artisan-made sauces. The brand needed a label upgrade to better showcase their products in stores and to comply with packaging regulations. To make it easier for customers to identify the various flavors, I used a visually bold font that was highlighted with gold foil. In addition, I included a heat meter at the bottom of the label to convey this important information and organized the layout in a way that effectively communicates both marketing and mandatory information.")
:format(webp)/http://s3.amazonaws.com/projects-files/188/18858/1885897/6c31a7df-74e9-4730-b0b2-2524c3020931.png "This Yofi Barista Almond Milk carton is part of a rebranding project I worked on last year, redefining the brand’s visual identity for a broader European market. The packaging features a custom hand-drawn illustration, emphasizing a friendly, artisanal feel while maintaining a clean, modern aesthetic. The redesign extends across the entire product line, which includes Almond, Coconut, and Oat variants, plus an organic edition. Yofi, a Paris-based brand, is now available across Europe, offering premium plant-based milk alternatives designed for baristas and coffee lovers.")
:format(webp)/99designs-contests-attachments/156/156497/attachment_156497320 "Packaging design for EzyFlow menstrual disc, a modern feminine care product. The concept combines minimalism with bold gradients, soft wave elements, custom illustrations and icons, and clean typography to evoke comfort, confidence, and premium quality. Designed for shelf impact and emotional connection in the beauty and personal care industry.")
:format(webp)/99designs-contests-attachments/158/158053/attachment_158053949 "A fun, dreamy packaging design for Hydrocolloid Patches aimed at a younger skincare audience.
I created custom illustrations for the Moon character and constellations, icons for Vegan, Cruelty Free and Dermatologist Tested, and a soft pastel galaxy theme to reflect the gentle but effective nature of the product. Special finishes like Spot UV, holographic substrate and a matte base add tactile appeal and shelf presence, while keeping it strong for e-commerce shops such as Amazon.
Beyond the packaging design itself, I created lifestyle and aspirational mockups to present the product in context. This is a playful yet professional design that stands out and builds trust at a glance.")
:format(webp)/99designs-work-samples/work-sample-designs/3713022/2e58cb20-2f28-4afd-97b0-e35d8dc55ec2 "I created a brand concept for a premium Sriracha Chili Sauce. The label is hand-illustrated using elements and an aesthetic typically found in traditional Asian culture and products. Yet, it has been adapted to the Western consumer market. It is designed to be printed in a single ink and applied directly onto the bottle.")
About
I don’t just make products look good, I make them make sense.
Every decision supports the message, the product, and the people behind it. I believe good packaging should be clear, compelling, and emotionally connected, not just stylish for the sake of it.
I work best with clients who care about their product and their users, bringing creativity and precision to the process, and I value honest, long-term collaborations built on trust and shared purpose.
Let’s create packaging that speaks.
Member since:
May 05, 2019
Reviews
"Super happy with the results. Our friend Sebastian delivers as the professional that he is. Great job!!! Superior!!"
Gus K
reviewed 5 days ago
"Thank you, Gus! It was a pleasure working with you on this project. I’m glad to know you and Jefferson are so happy with the stickers. Looking forward to more collaborations!"
Sebastian Rubio
responded 5 days ago
"Sebastian is awesome to work with! We just did FSIS approval for all of our beef jerky labels, and there were LOTS of changes. He kept everything organized, rearranged the labels perfectly to fit the changes, and the labels look great! Thanks Sebastian!"
carolyn_m
reviewed 17 days ago
"Thank you so much, Carolyn! I know regulatory approvals can be challenging with all the back-and-forth changes, so I'm really glad we could get everything organized and finalized smoothly. Your labels look fantastic and thanks for being such a collaborative client!"
Sebastian Rubio
responded 17 days ago
"Very creative designs and super great to work with!"
laureYm
reviewed 2 months ago
"That means a lot, I had a great time creating this! Thanks for the trust and the good energy throughout. Wishing you lots of awesome runs ahead!"
Sebastian Rubio
responded 2 months ago
/handover-files/109/10921/1092180/d0bc9792-e4f5-438b-af39-a51bd53445c9.png)
"excelente diseñador lo recomiendo ampliamente, siempre hubo buena comunicación, es apasionado por su trabajo y muy entregado. "
Anonymous client
reviewed 2 months ago
"Gracias, Raúl! Fue un placer trabajar en este proyecto y poder aportar diseño, estrategia y cuidado en cada detalle. Me alegra mucho que hayas quedado satisfecho. Espero que Zea Mays crezca muchísimo y ojalá volvamos a cruzarnos en el camino. Un abrazo grande!"
Sebastian Rubio
responded 2 months ago
"Sebastián did an amazing job on our supplement label. Clean design, quick turnaround, and super professional with every detail. Would definitely work with him again!"
chamanutritioX
reviewed 3 months ago
"Thanks so much, Oussama! It was a pleasure working with you, clear direction and great collaboration. Looking forward to next time!"
Sebastian Rubio
responded 3 months ago
/projects-files/198/19836/1983620/a3eef934-7824-49ba-b5f1-0e260e978c4c.jpg)