Portfolio
:format(webp)/99designs-contests-attachments/147/147180/attachment_147180915 "I created the label based on the product's concept, \"Poción,\" which translates to \"Potion.\" This concept is inspired by a local witch's legend and their potion-making abilities. The client requested a modern interpretation with some mystical elements. I designed the label in the shape of a chalice to serve as a strong, bold focal point that contrasts with the liquid inside the bottle. The angle of the product's name is strategically designed to be eye-catching both when being served and while resting on the shelf.")
:format(webp)/99designs-contests-attachments/150/150970/attachment_150970339 "The client wanted their Luscious Seamoss packaging to convey sophistication and natural elegance. I decided to implement a black matte background, which beautifully contrasts with the bold gold typography, creating a luxurious yet approachable feel. Clean, modern fonts highlighted key information, such as \"Gold Wildcrafted Seamoss,\" ensuring clarity and readability.
Subtle organic elements, including the typography of St. Lucia, closely match the brand's logo, emphasizing the product's natural origins and premium quality. I included accents like the “Certified Vegan” and “Non-GMO” badges to enhance credibility, while positioning the product benefits at the base to capture consumer interest.
Overall, this design balances premium aesthetics with trustworthiness, appealing to health-conscious and discerning buyers.")
:format(webp)/99designs-contests-attachments/140/140454/attachment_140454501 "The task at hand was to design a lively and delightful label for Agua de Valencia, a traditional Spanish cocktail that consists of white spirits and orange juice. To convey the essence of Valencia, Spain, I created custom illustrations representing orange blossoms, fruits, and drinks made with them. I used hand-drawn fonts to capture the essence of local sayings and voices, which added to the label's charm. To complement the orange color of the drink, I chose a color palette that accentuated it. The label was silkscreen printed in three colors on the bottle.")
:format(webp)/99designs-contests-attachments/140/140661/attachment_140661380 "I created this label using a unique handmade technique and custom lettering to complement the beauty of the glass bottle. As this is a distillery in the Cayman Islands, I drew inspiration from their vintage postage and bank notes to recreate the desired look. All the textures, frames, embellishments and guilloché were hand-drawn. The label will be printed on textured paper with two inks, gold foil, and lacquer. The final version features a different illustration than this custom mockup.")
:format(webp)/99designs-contests-attachments/133/133597/attachment_133597792 "This brandy is crafted from apricots and has a Mid-Century, Bauhaus-inspired influence. The label features bold and brutalist graphics with a clear information layout. I implemented a design system that allows for easy adaptation of the label to extend the product line.")
:format(webp)/99designs-contests-attachments/140/140297/attachment_140297856 "The client required a captivating and bold label for their new brand of premium Nihonshu/Sake. They wanted the label to incorporate references to the crane symbology with energetic vibes. To achieve this, I developed the visuals using organic diagonal shapes that resemble flowing rivers and utilized color combinations commonly found in Asian cultures. Golden foil embellishments were added to highlight the brand name and a small crane symbol. Finally, a horizontal dark blue band was used to ground and contain the product information.")
:format(webp)/99designs-contests-attachments/132/132557/attachment_132557834 "The client required a label for their premium Limoncello, which is a traditional lemon liquor from Italy. As Limoncello is a yellow beverage, I used blue, aqua and gold embellishments to accentuate the product. The label's style was based on the theme of art deco Italian tourism posters from Amalfi, Positano, and the Mediterranean Sea. Hence, a blend of these classic elements was used to define the label's style.")
:format(webp)/99designs-work-samples/work-sample-designs/3713022/2e58cb20-2f28-4afd-97b0-e35d8dc55ec2 "I created a brand concept for a premium Sriracha Chili Sauce. The label is hand-illustrated using elements and an aesthetic typically found in traditional Asian culture and products. However, it has been adapted to cater to the Western consumer. It is designed to be printed in a single ink and applied directly onto the bottle.")
:format(webp)/99designs-work-samples/work-sample-designs/3713022/51a81f62-50d3-45c9-8aa3-05bfd32840d7 "I was responsible for the branding of a concept of mineral water, including the naming, logo, and overall look and feel. The objective was to create an elegant and minimalistic label for premium Swiss mineral water that reflected three main elements: the Swiss flag, an Edelweiss flower, and the water source. To achieve this, I chose the Matterhorn mountain for its relevance and symmetrical shape. The label was designed to be printed either directly onto the bottle or in clear vinyl and to be embellished with silver and metallic finishes. I selected a main shape for the label so that it sits in the lower part of the glass bottle as an emblem. The Edelweiss flower was also custom-made. This design is now available.")
:format(webp)/99designs-contests-attachments/132/132646/attachment_132646051 "The task was to design a label for a premium Mediterranean salad dressing and marinade made with natural ingredients, high-quality olive oil, and lemons. The goal was to create an upscale Mediterranean look. The label features tile patterns and vintage organic illustrations adorned with gold details to highlight the brand's luxurious vibe in this high-end product.")
:format(webp)/99designs-contests-attachments/152/152283/attachment_152283779 "The design for cannabis-infused chews, similar to salt water taffy, targeted the adult market. The client wanted an elegant, classic appearance for premium packaging, with a focus on not appealing to children. This design would be part of a product line, so I created a system that allows easy updates to differentiate between flavors while maintaining the overall structure and required information on the front.")
:format(webp)/99designs-contests-attachments/150/150678/attachment_150678777 "The task was to redesign the label for the Greens Powder product from the Supergreen Vitality brand. I opted for a modern and minimalist approach, incorporating subtle organic touches like custom leaf illustrations and icons. The main typography features a slightly rough style to contrast with the clean and bold supporting fonts.")
About
I help clients worldwide to create fine-crafted packaging and product identities.
Let's talk about your project!
Graphic Designer, 14+ years' experience.
Packaging Design Specialist
Illustration and Branding.
English / Spanish / Italian / French / German
Member since:
May 05, 2019
Reviews
"It is always a pleasure to work with Sebastian. He is quick, responsive, and, above all, creative and professional. Great job! Thank you for the fast turnaround! "
Gus K
reviewed 2 days ago
"Hi Gus,
Thank you for your kind words! It’s always a pleasure working with you, and I truly value our collaboration. Looking forward to future projects together!"
Sebastian Rubio
responded 2 days ago
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"Outstanding work and outstanding collabortation. Incredibly happy with the result. Highly recommend. "
drcodyandpax
reviewed 6 days ago
"Thank you, Cody! I really appreciate your kind words and the opportunity to collaborate. Thrilled you're happy with the results!"
Sebastian Rubio
responded 6 days ago
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"Sebastian is a Rock Star of the packaging world!!! His helpfulness, creativity, and knowledge of his craft make him an unstoppable manifesto. Thank you, Sebastian, for all your energy!!! Best, Gus K. "
Gus K
reviewed 25 days ago
"Thank you, Gus! It’s feedback like yours that makes everything I do so rewarding. I appreciate it!"
Sebastian Rubio
responded 25 days ago
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"I really enjoy working with Sebastian which keep the timeline and provide great work"
BenYof
reviewed about 2 months ago
"Thank you, Ben. I had a blast working on this project. Looking forward to next time! Best, Sebastian"
Sebastian Rubio
responded about 2 months ago
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"As always, I have been working with Sebastian for over three years now, and every experience has yielded uniquely satisfying results for our team. It has helped us scale our business through the eyes of design and creativity. Thank you for everything an..."
Gus K
reviewed 4 months ago
"Thank you Gus for trusting me with these amazing projects. It's always a pleasure working with you!"
Sebastian Rubio
responded 4 months ago
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