Portfolio
:format(webp)/99designs-contests-attachments/160/160510/attachment_160510700 "Designed for ONDRIVE APEX-1, this premium basketball ankle brace packaging targets athletes and active individuals seeking superior support and injury prevention. My design combines a slick, high-performance aesthetic with motivating visual elements, utilizing a dynamic black, orange, and light neutral palette. Emphasizing both comfort and protection, the packaging communicates the product's high-tier quality for basketball players, runners, and gym enthusiasts. Specializing in product packaging design that blends sporty energy with professional refinement.")
:format(webp)/99designs-contests-attachments/159/159790/attachment_159790953 "Packaging design for a premium caffeine extract aimed at athletes, students, and active individuals seeking an extra boost of energy and focus. The goal was to create a premium, modern and bold look while still approachable for a wide audience.
The vertical layout gives the pack a distinctive shelf presence, while the green and orange color palette reinforces both the natural origin of caffeine and the energetic, performance-driven positioning. The coffee bean imagery connects the consumer instantly with the source ingredient.
Typography and custom iconography were carefully chosen to communicate clarity, strength, and reliability, balancing a contemporary aesthetic with the professional cues of sports nutrition packaging.")
:format(webp)/99designs-work-samples/work-sample-designs/3713022/0306e8af-db96-437e-aa17-306af248dba2 "Developed Snack Ballsy, a conceptual protein snack brand for bold, health-conscious consumers. The goal was to break the \"bland\" stereotype with playful naming, vibrant branding, and authentic lifestyle photography.
Features a bold identity system with custom typography, a striking color palette for Chocolate Nuts, Berry Nuts, and Coco Nuts flavors, and a focus on real ingredients. This case study showcases branding, packaging, lifestyle photography, art direction and marketing for strong shelf impact and a memorable brand personality.")
:format(webp)/http://s3.amazonaws.com/projects-files/201/20195/2019581/fb29e85e-eb0d-4f77-ba5b-c0a7f38297a1.png "This packaging design was created for Zea Mays, a Toppingos sub-brand of authentic Mexican corn chips made with traditional methods. The goal was to position the product as a premium snack for international markets, mainly in the USA, balancing modern appeal with authentic cultural roots.
The design uses visual accents to convey natural quality, while the transparent window highlights the product in a way that feels both attractive and commercial. The labeling structure follows FDA packaging standards, ensuring compliance and consumer confidence. All icons, illustrations, and textures were custom-made, reinforcing originality and brand consistency.
This project reflects my expertise in snack packaging design, with a strong focus on branding, shelf visibility, lifestyle presentation, and consumer trust.")
:format(webp)/99designs-contests-attachments/160/160426/attachment_160426163 "Designed packaging for CalmHD MindBalance+, a premium neuro-support gummy brand. Targeting Gen Z & Millennials, the aesthetic balances modern wellness with fast-acting nootropic benefits for anxiety, focus, and mood.
Features a clean, vibrant look with a \"Wildberry Flavour\" highlight, emphasizing vegan, low sugar, and science-backed ingredients. The design aims for aesthetic appeal that fits a modern daily routine.")
:format(webp)/99designs-contests-attachments/160/160492/attachment_160492145 "Designed packaging for Kröns Creatine Gummies, a premium daily ritual for modern achievers across Europe. The product fuels mind and body with 1.25g Creatine Monohydrate per gummy.
This design emphasizes performance and sophistication, using bold typography and a vibrant orange theme for the \"Orange\" flavor.")
:format(webp)/99designs-contests-attachments/159/159619/attachment_159619495 "This packaging concept was created for a peach tea flavored protein water, targeting the European market. Designed for both athletes and physically active consumers, it highlights the product’s functional benefits in a refreshing and modern way.
The visual system emphasizes clarity, freshness, and energy, with strong focus on key claims (20g protein, zero fat) in a clean and easy-to-read layout. The design system is fully adaptable across multiple flavors, ensuring brand consistency while allowing flexibility for product line extensions.
As a specialist in beverage and supplement packaging, my approach balances commercial appeal, shelf impact, and consumer trust to deliver designs that connect with the target audience.")
:format(webp)/99designs-contests-attachments/159/159121/attachment_159121200 "This project was created for an international food brand looking for a ketchup label with a chinese retro style, authentic, and premium feel. My goal was to combine a bold and playful concept with a solid commercial structure that works in retail for export.
The result is a custom-made design featuring a hand-drawn illustration of a “tomato typhoon,” balanced with strong typography, clear hierarchy, and subtle gold foil accents to elevate the brand. By blending vintage chinese aesthetics with modern clarity, the packaging feels both unique and trustworthy, standing out on the shelf while remaining easy to recognize.
This design shows how I approach branding, illustration, and packaging strategy with attention to detail, always keeping both the client’s vision and the consumer market in mind.")
:format(webp)/99designs-contests-attachments/156/156126/attachment_156126920 "Designed packaging for Heal Life Sparks Reishi, a powdered mushroom dietary supplement. The goal: blend a clean, modern aesthetic with an organic feel for health-conscious consumers.
Features a hand-drawn Reishi illustration, minimalistic layout, and custom icon system highlighting benefits like immune support, stress reduction, and longevity. Emphasizes organic, non-GMO, and gluten-free quality with premium shelf appeal.")
:format(webp)/http://s3.amazonaws.com/projects-files/188/18858/1885897/6c31a7df-74e9-4730-b0b2-2524c3020931.png "This Yofi Barista Almond Milk carton is part of a rebranding project I worked on last year, redefining the brand’s visual identity for a broader European market. The packaging features a custom hand-drawn illustration, emphasizing a friendly, artisanal feel while maintaining a clean, modern aesthetic. The redesign extends across the entire product line, which includes Almond, Coconut, and Oat variants, plus an organic edition. Yofi, a Paris-based brand, is now available across Europe, offering premium plant-based milk alternatives designed for baristas and coffee lovers.")
:format(webp)/99designs-contests-attachments/159/159673/attachment_159673844 "This vibrant packaging design for Lucky Matcha combines traditional Japanese aesthetics with modern Western appeal. The hand-drawn illustrated style features a custom maneki-neko character surrounded by authentic Japanese motifs, creating exceptional shelf presence and strong e-commerce appeal.
This project reflects my expertise in illustrated packaging design, beverage branding, and custom iconography development. The central lucky cat mascot integrates with a traditional matcha bowl while custom strawberry iconography communicate flavor. Every visual element was carefully crafted to honor Japanese design principles while appealing to Western consumers' growing interest in wellness and specialty teas.
The bold color palette and hand-drawn details create brand recognition and memorability.")
:format(webp)/99designs-contests-attachments/148/148034/attachment_148034044 "I created a label for Westside, a Canadian sauce brand that specializes in artisan-made sauces. The brand needed a label upgrade to better showcase their products in stores and to comply with packaging regulations. To make it easier for customers to identify the various flavors, I used a visually bold font that was highlighted with gold foil. In addition, I included a heat meter at the bottom of the label to convey this important information and organized the layout in a way that effectively communicates both marketing and mandatory information.")
About
I don't just make products look good, I make them make sense.
My designs are human-made. I spend valuable time thinking and creating, no AI involved. Every decision I take supports the product and the people behind it. I believe good packaging should be clear and emotionally connected.
I work best with clients who care about their product and their users, and I value long-term collaborations built on trust and shared purpose.
sebastianrubio.myportfolio.com
Member since:
May 05, 2019
Reviews
"Sebastian is just incredibly talented and awesome. Love working with him. "
drcodyandpax
reviewed about 10 hours ago
"Thank you Cody! I love working with you too!"
Sebastian Rubio
responded about 10 hours ago
"professional work, always on time, would recommend."
alexonofer14
reviewed about 1 month ago
"Thank you Alex! My pleasure"
Sebastian Rubio
responded about 1 month ago
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"good work, good communication, will work again."
alexonofer14
reviewed about 1 month ago
"Thank you Alex! I'm glad the project went smoothly. Looking forward to the next one!"
(edited)
Sebastian Rubio
responded about 1 month ago
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"Keep in touch for future projects "
chamanutritioX
reviewed 3 months ago
"Thank you for the 5-star review, Oussama! It was a pleasure working on the Ignite North project with you. Looking forward to collaborating again soon!"
Sebastian Rubio
responded 3 months ago
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"Super happy with the results. Our friend Sebastian delivers as the professional that he is. Great job!!! Superior!!"
Gus K
reviewed 3 months ago
"Thank you, Gus! It was a pleasure working with you on this project. I’m glad to know you and Jefferson are so happy with the stickers. Looking forward to more collaborations!"
Sebastian Rubio
responded 3 months ago