Portfolio
:format(webp)/99designs-contests-attachments/159/159619/attachment_159619495 "This packaging concept was created for a peach tea flavored protein water, targeting the European market. Designed for both athletes and physically active consumers, it highlights the product’s functional benefits in a refreshing and modern way.
The visual system emphasizes clarity, freshness, and energy, with strong focus on key claims (20g protein, zero fat) in a clean and easy-to-read layout. The design system is fully adaptable across multiple flavors, ensuring brand consistency while allowing flexibility for product line extensions.
As a specialist in beverage and supplement packaging, my approach balances commercial appeal, shelf impact, and consumer trust to deliver designs that connect with the target audience.")
:format(webp)/99designs-contests-attachments/159/159673/attachment_159673844 "This vibrant packaging design for Lucky Matcha combines traditional Japanese aesthetics with modern Western appeal. The hand-drawn illustrated style features a custom maneki-neko character surrounded by authentic Japanese motifs, creating exceptional shelf presence and strong e-commerce appeal.
This project reflects my expertise in illustrated packaging design, beverage branding, and custom iconography development. The central lucky cat mascot integrates with a traditional matcha bowl while custom strawberry iconography communicate flavor. Every visual element was carefully crafted to honor Japanese design principles while appealing to Western consumers' growing interest in wellness and specialty teas.
The bold color palette and hand-drawn details create brand recognition and memorability.")
:format(webp)/99designs-contests-attachments/156/156497/attachment_156497320 "Packaging design for EzyFlow menstrual disc, a modern feminine care product. The concept combines minimalism with bold gradients, soft wave elements, custom illustrations and icons, and clean typography to evoke comfort, confidence, and premium quality. Designed for shelf impact and emotional connection in the beauty and personal care industry.")
:format(webp)/99designs-contests-attachments/158/158053/attachment_158053949 "A fun, dreamy packaging design for Hydrocolloid Patches aimed at a younger skincare audience.
I created custom illustrations for the Moon character and constellations, icons for Vegan, Cruelty Free and Dermatologist Tested, and a soft pastel galaxy theme to reflect the gentle but effective nature of the product. Special finishes like Spot UV, holographic substrate and a matte base add tactile appeal and shelf presence, while keeping it strong for e-commerce shops such as Amazon.
Beyond the packaging design itself, I created lifestyle and aspirational mockups to present the product in context. This is a playful yet professional design that stands out and builds trust at a glance.")
:format(webp)/99designs-contests-attachments/156/156126/attachment_156126920 "This packaging design for Heal Life Sparks Reishi blends a clean, modern aesthetic with an organic feel. The focal point is a carefully hand-drawn botanical illustration of the Reishi mushroom, highlighting its natural texture and rich earthy tones. The minimalistic layout, bold typography, and structured icon system ensure clarity and premium shelf appeal.
Formulated as a powdered mushroom dietary supplement, this product is organic, non-GMO, and gluten-free, catering to health-conscious consumers. The custom-made icons visually communicate key benefits such as immune support, stress reduction, and longevity, reinforcing the product’s wellness-driven branding. Designed with a balance of scientific credibility and traditional herbal wisdom, this packaging speaks to modern buyers seeking high-quality, natural supplements.")
:format(webp)/http://s3.amazonaws.com/projects-files/188/18858/1885897/6c31a7df-74e9-4730-b0b2-2524c3020931.png "This Yofi Barista Almond Milk carton is part of a rebranding project I worked on last year, redefining the brand’s visual identity for a broader European market. The packaging features a custom hand-drawn illustration, emphasizing a friendly, artisanal feel while maintaining a clean, modern aesthetic. The redesign extends across the entire product line, which includes Almond, Coconut, and Oat variants, plus an organic edition. Yofi, a Paris-based brand, is now available across Europe, offering premium plant-based milk alternatives designed for baristas and coffee lovers.")
:format(webp)/99designs-contests-attachments/159/159003/attachment_159003294 "Packaging design created for a Mexican-inspired seasoning brand targeting the U.S. retail market.
The goal was to develop a bold, shelf-ready label that feels vibrant, modern, and authentic, standing out in a competitive grocery aisle while clearly communicating flavor and quality.
I designed the full label layout (front, back, and sides), custom icons, badges, AI-assisted illustrations and marketing-oriented visuals, with compliance to FDA guidelines, strong information hierarchy, and a visually impactful product shot that speaks directly to the target audience.
The final result is a professional, print-ready design that converts, whether on a retail shelf or an online store.")
:format(webp)/99designs-contests-attachments/148/148034/attachment_148034044 "I created a label for Westside, a Canadian sauce brand that specializes in artisan-made sauces. The brand needed a label upgrade to better showcase their products in stores and to comply with packaging regulations. To make it easier for customers to identify the various flavors, I used a visually bold font that was highlighted with gold foil. In addition, I included a heat meter at the bottom of the label to convey this important information and organized the layout in a way that effectively communicates both marketing and mandatory information.")
:format(webp)/99designs-work-samples/work-sample-designs/3713022/2e58cb20-2f28-4afd-97b0-e35d8dc55ec2 "I created a brand concept for a premium Sriracha Chili Sauce. The label is hand-illustrated using elements and an aesthetic typically found in traditional Asian culture and products. Yet, it has been adapted to the Western consumer market. It is designed to be printed in a single ink and applied directly onto the bottle.")
:format(webp)/99designs-contests-attachments/157/157630/attachment_157630590 "This packaging design was created for Sliphy, a wellness brand focused on sleep enhancement and breathing optimization. The client required a modern, premium-looking pouch for their mouth tape product, which aids in nasal breathing and improves sleep quality.
The design features a minimalist layout with a clean, calming aesthetic, using soft gradients and ample negative space to communicate tranquility and health. The custom icon set highlights the product’s three main benefits: Promotes Nasal Breathing, Improves Sleep Quality, and Enhances Oxygen Intake. A consistent typographic system ensures clarity while reinforcing the brand’s focus on simplicity and recovery.
This solution stands out in the growing sleep-aid market by balancing professionalism and approachability, perfectly aligning with the brand’s values of trust, recovery, and well-being.")
:format(webp)/99designs-contests-attachments/132/132646/attachment_132646051 "The objective was to design a label for a premium Mediterranean salad dressing and marinade, crafted with natural ingredients, high-quality olive oil, and lemons. The design aimed to evoke an upscale Mediterranean aesthetic, featuring intricate tile patterns and vintage-inspired organic illustrations. Gold accents were incorporated to enhance the luxurious feel of this high-end product, perfectly reflecting its quality and elegance.")
:format(webp)/99designs-contests-attachments/150/150678/attachment_150678777 "The task was to redesign the label for the Greens Powder product from the Supergreen Vitality brand. I opted for a modern and minimalist approach, incorporating subtle organic touches like custom leaf illustrations and icons. The main typography features a slightly rough style to contrast with the clean and bold supporting fonts.")
About
I don’t just make products look good, I make them make sense.
Every decision supports the message, the product, and the people behind it. I believe good packaging should be clear, compelling, and emotionally connected, not just stylish for the sake of it.
I work best with clients who care about their product and their users, bringing creativity and precision to the process, and I value honest, long-term collaborations built on trust and shared purpose.
Let’s create packaging that speaks.
Member since:
May 05, 2019
Reviews
"Sebastian is awesome to work with! We just did FSIS approval for all of our beef jerky labels, and there were LOTS of changes. He kept everything organized, rearranged the labels perfectly to fit the changes, and the labels look great! Thanks Sebastian!"
carolyn_m
reviewed 2 days ago
"Thank you so much, Carolyn! I know regulatory approvals can be challenging with all the back-and-forth changes, so I'm really glad we could get everything organized and finalized smoothly. Your labels look fantastic and thanks for being such a collaborative client!"
Sebastian Rubio
responded 2 days ago
"Very creative designs and super great to work with!"
laureYm
reviewed about 2 months ago
"That means a lot, I had a great time creating this! Thanks for the trust and the good energy throughout. Wishing you lots of awesome runs ahead!"
Sebastian Rubio
responded about 2 months ago
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"excelente diseñador lo recomiendo ampliamente, siempre hubo buena comunicación, es apasionado por su trabajo y muy entregado. "
Anonymous client
reviewed about 2 months ago
"Gracias, Raúl! Fue un placer trabajar en este proyecto y poder aportar diseño, estrategia y cuidado en cada detalle. Me alegra mucho que hayas quedado satisfecho. Espero que Zea Mays crezca muchísimo y ojalá volvamos a cruzarnos en el camino. Un abrazo grande!"
Sebastian Rubio
responded about 2 months ago
"Sebastián did an amazing job on our supplement label. Clean design, quick turnaround, and super professional with every detail. Would definitely work with him again!"
chamanutritioX
reviewed 2 months ago
"Thanks so much, Oussama! It was a pleasure working with you, clear direction and great collaboration. Looking forward to next time!"
Sebastian Rubio
responded 2 months ago
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"We're getting our product labels updated for the new USDA standards that go into effect in January 2026. Sebastian has thoroughly been on top of these changes and additions to the labels, and he's had lots of patience with the several "final" changes fr..."
carolyn_m
reviewed 3 months ago
"Thanks so much, Carolyn, I really appreciate the kind words. I'm glad I could help with all the updates and keep everything on track for the new requirements. Always a pleasure working with you. Cheers!"
Sebastian Rubio
responded 3 months ago