Portfolio
:format(webp)/99designs-contests-attachments/123/123921/attachment_123921516 "Example of Altitude Coffee logo merchandise. I wanted to mockup an enamel mug, as it fits within the landscape of where the product is served, but also reduces the need for single use plastic, and in turn encourages brand loyalty.
The design itself was runner up in the contest.")
:format(webp)/99designs-contests-attachments/123/123974/attachment_123974847 "Logo design for Altitude Coffee Co launching in 2021 - and based in the Pacific NW, near Seattle, Washington.
Their target audience – a discerning coffee drinker, who seeks adventure.
The mobile coffee brand, serves from a custom built Land Rover Defender, to those exploring the landscape around Mt. Rainier.
I chose to incorporate the landscape within the view from the vehicle, to show both location and inspiration for the brand. The bean has travelled from far and wide to the consumer, with coffee single origins and blends from high altitude locations around the world.
The design was runner up in the contest.")
:format(webp)/99designs-contests-attachments/120/120569/attachment_120569997 "For their first pressing Bellandrine needed a label that reflected the provenance of their Extra Virgin Olive Oil.
I created a bespoke design, sympathetic to the aesthetic of the Provence region, with an illustrated farmhouse (client supplied) to demonstrate its artisanal nature.
The die-cut label at the top representing the Alpille Mountains famous in the South of France which can be seen from the grove.
Gold foiled lettering gives the product a luxury quality, whilst also representing the oil within.")
:format(webp)/99designs-contests-attachments/121/121055/attachment_121055314 "With a modern minimal aesthetic, the logo design incorporated a bespoke wordmark with fluid letterforms and a pearlescent graphic dot. The brand's name Paru meaning pearl in Japanese.
The fashion label combines Kuwait fashion with Japanese inspiration and aesthetic. The colour palette inspired by the desert, and the circular symbol synonymous with Japan.")
:format(webp)/99designs-contests-attachments/120/120439/attachment_120439503 "Logo options for Luxspaces. A marketplace for luxury homes, targeting UHNW individuals with holiday properties from up to 500K USD a month.
Design not selected by client.")
:format(webp)/99designs-contests-attachments/120/120300/attachment_120300428 "Die cut label with abstract Grape creative, foiled stalk and contemporary typography to appeal to the target audience 25/40y well travelled urban consumers.
Design not selected by client")
:format(webp)/99designs-contests-attachments/120/120290/attachment_120290706 "Designed to appeal to the demographic 25-40y, this label design combines bold colour and typography to ensure the bottle stands out. Grape variety gold foiled.
Design not selected by client.")
:format(webp)/99designs-contests-attachments/120/120302/attachment_120302615 "Label design proposal for German Wine collective who’s name translates as ‘wild untamed shoots’ I wanted to focus on bold typography and contemporary creative to give a distinctive edge. Something that disrupts the market.
Design not selected by client.")
:format(webp)/99designs-contests-attachments/120/120224/attachment_120224050 "Waterfront contemporary restaurant Manly Boathouse (in Manly, Australia) offers onsite dining, retail, and it's own bakery. The logo is inspired by it's location in Norfolk Point, famous for it's Norfolk Pines. The icon features a stylised yacht with a tree for it's sails. The high end dining experience includes a feature brass inlay footplate at the entrance.
Design not selected by client.")
:format(webp)/99designs-contests-attachments/120/120224/attachment_120224064 "2nd option for Manly Boathouse with brass foiled logo, packaging and retail mockups. Also shown, suggestion for brass inlaid floorplate.")
:format(webp)/99designs-contests-attachments/120/120144/attachment_120144163 "Serif brand identity for modern womenswear and loungewear brand launch. Clean modern approach inspired by leading fashion houses.
Design not selected by client.")
:format(webp)/99designs-contests-attachments/120/120144/attachment_120144227 "Branding concept for a modern loungewear brand. Inspired by luxury fashion brands, featuring simple elegant typography that exudes a quiet confidence.
Design not selected by client.")
About
I'm a London based award winning Art Director. With almost 20 years experience designing for international luxury and esteemed brands through creative agencies and in-house, I'm now turning my attention to start-ups and established businesses.
Skills: branding, art direction, digital design, print design, UI. For examples of my portfolio please visit www.joolsallen.com
Member since:
September 03, 2010
Reviews
"Joolsallen is a very professional and inspired Designer. She understood it very good, to realize my ideas and the wishes I had. Thank you very much for your perfect work!"
Anonymous client
reviewed over 3 years ago
"Julia is a great designer, professional, timely, and thorough. It was a pleasure working with her. "
YachtChick
reviewed almost 4 years ago
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"joolsallen's work is fantastic--elegant and impactful. Her bedside manner was equally incredible. Such a joy to work with. I hope she will want to do more later."
Anonymous client
reviewed almost 4 years ago
"The design was elegant and suitable to the brand image. It stood out from the rest. You have a great taste.
It was great working with you! Thank you Julia."
leewy4
reviewed about 4 years ago
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"Julia was such a pleasure to work with... her designs captured the essence of what we wanted to achieve so beautifully and elegantly and intelligently. She was so engaged and professional and was so brilliantly responsive throughout the process. I reall..."
mmeu
reviewed about 4 years ago
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