Portfolio
:format(webp)/99designs-contests-attachments/102/102505/attachment_102505666 "The logotype focuses on organic motions through the continuous linear that draws the eye into the centre. Light strokes create an elegant aesthetic that is replicated in the flourish, which frames the entire logo to visually balance the lock up. Using a complementary secondary font that draws on Art Deco influences, the logo is given a timeless look and becomes synonymous with luxury.")
:format(webp)/99designs-contests-attachments/102/102476/attachment_102476230 "The basis of this party pack draws on the organic, swirling shapes within the hand marbled pattern. Edited to show a mix of pastel pink and baby blue, the hues are on trend and appeal to mother's and friends that would attend the party. The swirled pattering adds to the speculation of the gender, creating an air of mystery and intrigue. The typography takes a modern approach, injecting a quirky layout that rivals existing party pack designs for a desirable and contemporary edge. In addition, I created stickers that could be worn by guests to communicate their predictions of the baby gender as a way to encourage interactions and emphasise the occasion.")
:format(webp)/99designs-contests-attachments/102/102439/attachment_102439091 "With playful typography as the core focus, the perspective and abstract angles give the illusion of depth, as if you're looking down on your own personalized town. Based around primary colours, the child-friendly colour palette is light-hearted, eye-catching and would appeal the 4 - 14 yrs target market.")
:format(webp)/99designs-contests-attachments/102/102428/attachment_102428647 "The organic and purity of the brand identity is communicated through the clean, sans-serif typeface and emphasised with the use of a muted green palette to imply natural and organic products. The versatility of the logotype design means the 'o' droplet shape can be used as a visual device throughout the branding as a small, subtle nod to the logo where it's full logo isn't shown. The embossed mockup (bottom right image) further communicates the organic look and feel with an elegant and simplified finish that sits well on light tones.")
About
I’m a multi-disciplined creative with a forward-thinking approach. I pride myself on my attention to detail and my shared passion and commitment to your project, offering design solutions and guidance throughout the entire process. I create bespoke outcomes that are completely tailored to you and your business requirements, so it can reach your customers looking its best.
Member since:
December 10, 2018