Portfolio
:format(webp)/99designs-contests-attachments/143/143455/attachment_143455522 "It was important for the client to capture customer attention and educate them about the qualities of Halal-sourced beef. The poster is intentionally complex, featuring detailed text and icons to pique viewer interest and invite them to come closer fand engage with the content.
The smaller text provides insights into the Halal sourcing process and associated benefits. The the icons serve as visual aids to support the information and enhance visual excitement.")
:format(webp)/99designs-work-samples/work-sample-designs/940048/2a59247e-e764-4b71-9900-b4686fdee78a "With the client's consent, I utilized AI-generated images due to their adaptability and cost-efficiency. This approach allowed us to create tailor-made visuals without the restrictions or high costs associated with stock imagery.
This strategy expedited the design process while preserving a superior level of visual quality. It enabled us to dynamically illustrate significant moments and personalities from jazz history, thereby enriching the exhibition with engaging visual narratives.")
:format(webp)/99designs-contests-attachments/115/115084/attachment_115084764 "This bold trifold brochure targets small businesses struggling with accounting challenges. This asset addresses customer pain points head-on and offers an effective solution.
A mix of attention-grabbing headlines, concise copy, and a well-structured layout effectively communicates the key benefits of the B2B accounting service offered.
To establish a unified and harmonious visual style, I blended customised vector stock images with existing brand assets.")
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:format(webp)/99designs-contests-attachments/85/85540/attachment_85540224 "After working with the Contest Holder to find an appropriate stock image for the cover, I stumbled upon this image on the clinic's Facebook page. It turned out to be the perfect image for the project's demographic, and added a beautiful touch of authenticity to the brand message.")
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:format(webp)/99designs-contests-attachments/85/85517/attachment_85517740 "The Contest Holder was rightly passionate about this project as an opportunity to present the art of printing in a very unique way. His concept is built on a vinyl LP metaphor that suggests quality print materials have the capacity to cut through the clutter of digital communication in an authentic, tangible way, just as vintage vinyl does for music lovers.
It was a very enjoyable challenge to bring his concept to life, and all-up a rewarding collaboration!
NB This concept was substantially perfected and refined, including the swapping-out of English text with Dutch copy for a Belgian readership.")
:format(webp)/99designs-contests-attachments/60/60479/attachment_60479904 "XShot supplied really well-written, engaging copy, and beautiful product shots for this magazine advertorial. I stuck to a restrained palette and simple columnar layout to let the content speak for itself'.
The selfie guy icon was an fun find at The Noun Project: https://thenounproject.com/term/selfie/61654")
About
Graphic designer with 15+ years' experience creating consumer and B2B business collateral, including ebooks, brochures and printed books and booklets.
Country:
Australia.
Member since:
July 18, 2012
Reviews
"I had an urgent project, and Rob went above and beyond to help us resolve the issue. I'm incredibly grateful for Rob's efforts, amazing talent and brilliant suggestions and ideas."
Anonymous client
reviewed 4 months ago
"Applefresh is an exceptionally talented designer whose creativity and attention to detail is truly outstanding. Additionally, it's not just Applefresh's professional skills that stand out, but also his pleasant and positive attitude. Working with Applef..."
Anonymous client
reviewed 9 months ago
"Another project completed by Applefresh and I am once again blown away by the level of talent and professionalism he brings to the table. Applefresh's work is nothing short of incredible. His attention to detail and creative flair is truly remarkable. I..."
Anonymous client
reviewed 11 months ago
"I had a great experience working with Applefresh. He was very patient and made sure I was completely satisfied with my purchase. I couldn't have asked for a better designer. "
Anonymous client
reviewed 11 months ago
"Robert was very responsive and did a great job understanding what we wanted to communicate."
Anonymous client
reviewed about 1 year ago