Portfolio
:format(webp)/http://s3.amazonaws.com/projects-files/167/16701/1670181/2174fb69-0b85-410f-a046-393f6b874003.jpg "Brand Guide for Australia's best RV's. Built for every type of adventurer. They are passionate about enabling unforgettable experiences and creating homes-on-wheels that combine comfort, style, and functionality.
They asked me to create a set of brand guidelines and a style guide so that we when they brief external people for creative work, there is a clear, consistent brand message that will be created and communicated.")
:format(webp)/http://s3.amazonaws.com/projects-files/161/16100/1610034/497e4630-d155-4654-9f63-19960e51f3c5.jpg "Powerpoint investor deck template for one of my clients alchemypet.")
:format(webp)/http://s3.amazonaws.com/projects-files/161/16100/1610034/d0e66d11-1522-4873-80a7-283f155d9169.jpg "Label design for a dog food topper product called \"Rescued\". This is their first move into the luxury/minimalist product design, while maintaining the same type of darker background with bold accents.")
:format(webp)/http://s3.amazonaws.com/projects-files/142/14218/1421832/20bd51fa-cc0f-41ad-9771-191787427856.jpg "Brand Guide for technology company called EKN Engineering. They generate synergies between engineering and technology to provide innovative solutions for complex challenges.")
:format(webp)/http://s3.amazonaws.com/projects-files/161/16159/1615918/f2d8ccf2-17ed-4f49-b603-41e31335a2ad.jpg "One of my favorite client wanted to update their branding towards a more premium and lifestyle feel. This was their first move into the minimalist product design, while maintaining the same type of darker background with bold accents as per previous designs I did for them.")
:format(webp)/http://s3.amazonaws.com/projects-files/59/5954/595482/74ceedd0-7cb3-4c72-b177-e94333cd85cd.png "Clean and minimalist label and package design for blush brand, which produce CBD Hemp Extract Drops (dietary supplement). This product has a lemon&ginger taste, which is suggested through the color. The logo for this brand was designed also by me.")
:format(webp)/http://s3.amazonaws.com/projects-files/139/13905/1390523/3084fb14-c9c4-431b-9f5d-c79d83cf72c8.png "Brand Manual for a creative office in the heart of Munich. They are a group of media specialist who produce moving images.
Brand guide with some nature inspired theme and still not too feminine. The orange accent color in contrast with white and black gives a nice touch to the flat colors. The rounded corners smoothens the rigid lines and angles.")
:format(webp)/http://s3.amazonaws.com/projects-files/105/10509/1050931/a23a22d5-a6bd-436e-b3cd-fbd5bfc2dc8a.jpg "Arkenstone offers skin-care for men. They create skin care that uses the energy of nature to give men sustainable skin health, reflecting the healthy life & person they are.
The client asked for an idea that would reflect the \"natural\" aspect in a clever way and being premium and strong.
I have subtly suggested the natural aspect by using a tree branch idea integrated into the letter \"N\". It is more direct but not so obvious and generic as using a leaf symbol. The proposal has more energy but still premium and bold, with a theme of efficacy/power.")
:format(webp)/http://s3.amazonaws.com/projects-files/127/12717/1271704/9b2ac870-6ef2-40f6-b572-ca8625cb111d.png "Label design for naturally-derived products that improve pet’s health and immune system.")
:format(webp)/http://s3.amazonaws.com/projects-files/88/8846/884662/506cd0ac-84f3-4284-9cb8-ecbbb8ad443d.png "Logo and branding for a pet brand. They make natural flea collars for dogs and cats and will be creating new pet products in future.
The wordmark subtly suggests a cat and a dog (p letters).")
:format(webp)/http://s3.amazonaws.com/projects-files/113/11339/1133982/c8228eec-278f-419e-acd2-49d20fce1593.jpg "Logo for a company that produce high quality microfiber cleaning tools like cloths or floor mops. The name \"putzwunder\" is german and means something like \"cleanwonder\" in English. To suggest the cleaning and wonder idea, I used a star subtly integrated into the wordmark.")
:format(webp)/http://s3.amazonaws.com/projects-files/119/11901/1190155/93b5704e-8b7d-4af4-b7e8-518c8923fbf8.jpg "“La Brasería de la Viña” is a chain of fine road restaurants in Spain. The first restaurant was opened in Ribera del Duero region in Spain. It is one of the most recognised wine origin denominations in the world.
\"La Brasería de la Viña\" means \"the vineyard brasserie\".
I crafted a clean and charismatic wordmark inspired by the vineyard landscapes. The new identity tells a compelling story of a restaurant & store proud of their roots and aiming allways to offer a pleasant experience.
The Brand Voice still has a casual and accessible message (not too luxurious/ fancy as the expensive city restaurants), but at the same time it is quite elegant and sophisticated. This convince clients that they will get the most of the money spent during their trip.
A great objective was to design a logo that is easily recognizable from distance, easy to memorize and works well at any scale.")
About
Graduate of Coventry University (BA) UK,
About 10 years of design related working experience for different industries all over the globe. My work is focused on creativity with great attention to details and conceptual simplicity.
Member since:
June 25, 2015
Reviews
"more of the same excellence thanks"
ctophat
reviewed 2 months ago
"Thank you!"
johnbaiatul
responded 2 months ago
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"We are very happy with the result. The design is not only eye-catching, but also extremely functional and user-friendly. Feedback and revisions were implemented immediately. Our requirements were realized really well. We can without a doubt give a clear..."
cohess
reviewed 5 months ago
/projects-files/159/15923/1592389/d2e94446-6ffa-4c48-88d8-1208819b4f82-preview.jpg)
"John is extremely talented and easy to work with. His designs are original and of very high quality. "
Brian Petruzzelli
reviewed 8 months ago
"Thank you Brian! It is always a pleasure working with you!"
johnbaiatul
responded 8 months ago
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