Portfolio
:format(webp)/http://s3.amazonaws.com/projects-files/176/17666/1766669/acd55c08-0fb4-44d7-ab75-aa5964eeefc5.jpg "Sheet Shark is a modern brand designed to make Excel education accessible, engaging, and structured for all learners. The brand’s mission—“Dive Deeper, Excel Further”—guides users from beginner to expert levels with a clear, progressive learning approach.
I developed a comprehensive brand identity and style guide that aligns with this vision, ensuring a seamless balance of professionalism and approachability.
Design Approach:
- Color System: A structured palette transitions from teal (beginner) to deep blue (expert), reinforcing the learning journey.
- Typography & UI Elements: Clean, modern typography enhances readability, while fluid UI elements avoid rigid, boxy layouts.
- Brand Messaging: A warm, empowering tone speaks to career-driven women and professionals.
- Logo & Brand Application: The Excel-inspired shark fin logo integrates into a cohesive branding system across web, print, and marketing materials.")
:format(webp)/http://s3.amazonaws.com/projects-files/184/18470/1847017/15b62f9e-1f37-450d-be37-9aac2c66e623.gif "Obungi GmbH, a trusted Microsoft partner specializing in digital transformation and data-driven solutions, required a fully customized PowerPoint master template to align with their updated corporate identity. As part of this project, I redesigned their 50+ page company presentation to reflect their modern brand while maintaining a professional and functional layout.
The new PowerPoint template (including about 30+ Master Slides) effectively showcase Obungi’s capabilities and partnerships, offering a polished and impactful tool for their internal and external communications.")
:format(webp)/http://s3.amazonaws.com/projects-files/183/18358/1835876/c5ecc98d-c02d-4fdb-a08c-4bd54615bee9.jpg "Overview: DrWell is a provider-to-consumer platform that empowers patients to discover quality healthcare services in their local area. With a focus on exclusive access to compounded medications and the promotion of continuity of care, DrWell is committed to enhancing the patient experience.
Brand Positioning: DrWell positions itself as a luxury brand within the healthcare sector, emphasizing sophistication, trust, and exceptional service. These brand guidelines outline the visual and verbal identity that reflect this premium positioning, ensuring consistency across all touchpoints.
Key Elements: The guidelines detail the logo usage, color palette, typography, and imagery style, all designed to communicate DrWell's commitment to quality and care. By adhering to these standards, DrWell reinforces its identity as a leader in providing tailored healthcare solutions.")
:format(webp)/http://s3.amazonaws.com/projects-files/184/18419/1841912/548773c0-8f03-4364-a80b-5591936511ba.jpg "Phaseone is a consulting firm dedicated to uncovering investment opportunities in the private equity sector. Seeking a fresh and modern brand identity, they emphasized a desire to move away from traditional finance aesthetics.
The logo embodies their mission of \"connecting founders with like-minded investors,\" represented visually through a clever interplay of two dots, symbolizing connection and collaboration. The design is characterized by solid, bold lines and a symmetrical structure, reflecting core values of trust, alignment, and professionalism.
Versatile in its application, the logo performs beautifully in both black and white, as well as in color, adapting seamlessly to light and dark backgrounds. It conveys a sense of premium vibrancy, striking a balance between sophistication and approachability—exactly as Phaseone envisioned, steering clear of conventional finance imagery.")
:format(webp)/http://s3.amazonaws.com/projects-files/179/17947/1794788/9e18eaba-1dfc-47d4-a375-35cd5ddf7ff8.jpg "Comprehensive PowerPoint template with over 60 pages for Berndt+Partner Creality, a global agency known for its expertise in packaging design and innovation in food, non-food, and OTC sectors. Their focus on sustainability and strategic creativity allows them to transform brand visions into impactful packaging solutions.
The template is crafted to reflect the agency's innovative spirit and design excellence, providing a cohesive and visually engaging framework for presentations. Each slide is thoughtfully designed to highlight key concepts, showcase creative packaging strategies, and facilitate clear communication of the agency’s capabilities and achievements.
With a modern aesthetic and user-friendly layout, this template enhances the presentation experience, allowing Berndt+Partner Creality to effectively convey their brand story and showcase their award-winning work to clients and stakeholders around the world.")
:format(webp)/http://s3.amazonaws.com/projects-files/139/13905/1390523/3084fb14-c9c4-431b-9f5d-c79d83cf72c8.png "Brand Manual for a creative office in the heart of Munich. They are a group of media specialist who produce moving images.
Brand guide with some nature inspired theme and still not too feminine. The orange accent color in contrast with white and black gives a nice touch to the flat colors. The rounded corners smoothens the rigid lines and angles.")
:format(webp)/http://s3.amazonaws.com/projects-files/88/8846/884662/506cd0ac-84f3-4284-9cb8-ecbbb8ad443d.png "Logo and branding for a pet brand. They make natural flea collars for dogs and cats and will be creating new pet products in future.
The wordmark subtly suggests a cat and a dog (p letters).")
:format(webp)/http://s3.amazonaws.com/projects-files/127/12763/1276332/71dc9b85-583e-4ad8-8dc4-e959255a1da2.png "Package design for a multipurpose box used in the \"La Braseria de la Vina\" restaurants to sell wine bottles and other stuff. Have used the same vineyard motive to suggest their roots.")
:format(webp)/http://s3.amazonaws.com/projects-files/142/14218/1421832/20bd51fa-cc0f-41ad-9771-191787427856.jpg "Comprehensive brand guide for EKN Engineering, a dynamic technology company that expertly integrates engineering and innovation.
This guide utilizes dynamic blue gradients and geometric-inspired typography to embody EKN Engineering's forward-thinking ethos and its commitment to solving complex challenges.
The vibrant blue gradients symbolize trust and reliability, while the geometric inspired typography reflects precision and modernity—qualities that define EKN Engineering's approach. Through this cohesive visual identity and consistent messaging, the brand guide aims to elevate EKN Engineering’s presence as a leader in the field and showcase its passion for driving technological advancements.")
:format(webp)/http://s3.amazonaws.com/projects-files/59/5954/595482/74ceedd0-7cb3-4c72-b177-e94333cd85cd.png "Clean and minimalist label and package design for blush brand, which produce CBD Hemp Extract Drops (dietary supplement). This product has a lemon&ginger taste, which is suggested through the color. The logo for this brand was designed also by me.")
:format(webp)/http://s3.amazonaws.com/projects-files/105/10509/1050931/a23a22d5-a6bd-436e-b3cd-fbd5bfc2dc8a.jpg "Arkenstone offers skin-care for men. They create skin care that uses the energy of nature to give men sustainable skin health, reflecting the healthy life & person they are.
The client asked for an idea that would reflect the \"natural\" aspect in a clever way and being premium and strong.
I have subtly suggested the natural aspect by using a tree branch idea integrated into the letter \"N\". It is more direct but not so obvious and generic as using a leaf symbol. The proposal has more energy but still premium and bold, with a theme of efficacy/power.")
:format(webp)/http://s3.amazonaws.com/projects-files/175/17581/1758168/07902da9-c298-4515-b569-a0a14f49e586.png "Comprehensive set of brand guidelines for enov.one, a dynamic health startup committed to revolutionizing healthcare through innovative digital solutions. With a mission to empower individuals and healthcare providers, enov.one emphasizes a smart, classy, and trustworthy approach to healthcare.
These guidelines aim to consolidate and strengthen their brand identity, ensuring consistency across all communication and marketing materials. By defining key elements such as logo usage, color palette, typography, and imagery, the guidelines establish a cohesive visual language that incorporates lush tones, reflecting enov.one’s commitment to a vibrant and human-centric experience.
The guidelines articulate enov.one’s vision and values, positioning the brand as a reliable partner in the health sector. This approach not only fosters trust but also establishes enov.one as a leader in digital transformation, ready to engage and resonate with their audience.")
About
UK-educated designer with 10+ years of global experience in branding, packaging, and visual communication. I blend creativity with strategic insight to craft impactful designs that elevate brands and resonate with audiences. My work balances aesthetic appeal with conceptual depth, telling compelling stories through simple, yet powerful visuals.
Member since:
June 25, 2015
Reviews
"We've worked several times with Jhon, and he allways delivers a great work. We'll be Happy to keep working together"
victor.tallo6
reviewed about 1 month ago
"Thank you Victor!"
johnbaiatul
responded 28 days ago
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"John presented a great design and a well thought out process for creating it. "
lincoln.stollerD
reviewed 12 months ago
"Thank you!"
johnbaiatul
responded 12 months ago
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"John was wonderful to work with. Great results!"
jacoy7
reviewed about 1 year ago
"Thank you!"
johnbaiatul
responded about 1 year ago
/projects-files/183/18358/1835876/e9016c6d-fe0f-4edd-b916-cb1253aefb96-preview.png)
"As always, John is very professional and delivers as promised.
Thank you!"
jfarrell14cZ
reviewed about 1 year ago
"Thank you!"
johnbaiatul
responded about 1 year ago
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