Portfolio
:format(webp)/99designs-contests-attachments/146/146307/attachment_146307126 "Project goal: create a 3D retail stand that enhances brand presence and maximizes product visibility at point of sale.
Design approach: I developed a clean, structured stand with strong visual hierarchy, guiding attention toward key products while maintaining brand coherence. Proportions, materials, and graphic integration were carefully balanced to ensure impact without visual noise.
Result: a functional and visually striking display designed to attract attention, support purchasing decisions, and elevate perceived product value in retail environments.")
:format(webp)/99designs-contests-attachments/144/144634/attachment_144634799 "Project goal: create packaging for industrial nails that balances functionality with standout retail presentation.
Design strategy: the package design uses clear information hierarchy, bold color contrast, and structural choices that protect product integrity while enhancing shelf readability. Visual cues were optimized for fast recognition and ease of use.
Outcome: A packaging solution that improves retail visibility, builds trust in product quality, and makes purchase decisions clearer for buyers.")
:format(webp)/99designs-contests-attachments/142/142163/attachment_142163736 "Project goal: design a label that stands out on crowded shelves while clearly communicating flavor, brand story, and quality.
Design strategy: I developed a scalable label system with typographic hierarchy, easy-to-read flavor indicators, and brand colors that evoke appetite and recognition. Legibility and visual impact were prioritized for both physical retail and online display.
Outcome: A label that enhances shelf appeal, supports consistent brand recognition, and elevates consumer confidence at first glance.")
:format(webp)/99designs-contests-attachments/133/133889/attachment_133889690 "Project goal: design a cosmetic bottle system that communicates cleanliness, trust, and product efficacy through color and form.
Design strategy: the packaging uses a controlled turquoise palette, balanced proportions, and clear visual hierarchy to create a calm, professional appearance. The system was designed to be scalable across product variations while maintaining brand consistency.
Outcome: a refined bottle design that reinforces product credibility, improves shelf clarity, and elevates perceived quality in the cosmetic category.")
:format(webp)/99designs-contests-attachments/129/129046/attachment_129046232 "Project goal: create packaging for a bike pump that clearly communicates functionality, durability, and ease of use in a competitive retail environment.
Design strategy: I focused on strong information hierarchy, technical clarity, and bold visual cues to highlight key product benefits. The structure and graphics were optimized for fast understanding and shelf impact.
Outcome: a practical, shelf-ready packaging solution that builds trust, improves product comprehension, and supports confident purchase decisions.")
:format(webp)/99designs-contests-attachments/143/143595/attachment_143595851 "Project goal: design lipstick packaging that feels premium, elegant, and desirable while remaining practical for everyday use.
Design strategy: the form, proportions, and surface finishes were carefully considered to create a compact object with strong shelf presence. Visual simplicity was prioritized to enhance perceived value and brand sophistication.
Outcome: a lipstick packaging concept that elevates the product experience and strengthens brand positioning within the beauty category.")
:format(webp)/99designs-contests-attachments/151/151502/attachment_151502675 "oject goal: create compact, reusable packaging for solid soap tablets designed for travel and everyday portability.
Design strategy: the metal tin was designed with a clean, minimal aesthetic and clear labeling to communicate practicality, hygiene, and durability. The format supports easy storage while reinforcing a sustainable, modern lifestyle approach.
Outcome: a functional and visually refined packaging solution that enhances user experience and adds perceived value to a travel-focused product.")
:format(webp)/99designs-contests-attachments/144/144055/attachment_144055067 "Project goal: develop a cohesive makeup packaging system that ensures brand consistency while allowing individual products to stand out.
Design strategy: I focused on unified visual language, controlled color use, and clear typographic hierarchy to create a recognizable and scalable system across multiple SKUs.
Outcome: a makeup packaging system that strengthens brand identity, improves shelf recognition, and supports an organized, premium product presentation.")
:format(webp)/99designs-contests-attachments/148/148552/attachment_148552024 "Project goal: design a gift box that enhances the perceived value of multiple cosmetic products through a refined unboxing experience.
Design strategy: the structure was designed to organize products clearly while creating a sense of discovery. Visual balance, material selection, and internal layout work together to communicate premium quality and brand cohesion.
Outcome: a gift-ready packaging solution that elevates the brand experience, encourages emotional connection, and increases perceived value at first interaction.")
:format(webp)/99designs-contests-attachments/151/151697/attachment_151697653 "Project goal: create packaging for a mobile accessory designed for outdoor and active environments, emphasizing protection, functionality, and reliability.
Design strategy: the packaging uses strong visual cues, clear product communication, and a robust structural approach to convey durability and technical performance without visual overload.
Outcome: a shelf-ready tech packaging solution that builds user confidence, clearly communicates product benefits, and supports purchase decisions in outdoor and lifestyle retail.")
:format(webp)/99designs-contests-attachments/150/150697/attachment_150697296 "Project goal: design cosmetic packaging that stands out through innovative finishes while maintaining a clean and premium aesthetic.
Design strategy: a white and violet color palette was combined with UV gloss details to create contrast, depth, and visual interest. The finish highlights key elements without overwhelming the design.
Outcome: a distinctive packaging concept that enhances shelf presence, communicates innovation, and elevates perceived brand quality.")
:format(webp)/99designs-contests-attachments/148/148198/attachment_148198880 "Project goal: create luxury secondary packaging for lipsticks that reinforces brand elegance and exclusivity.
Design strategy: the box design focuses on refined proportions, high-quality printing, and a decorative pattern that adds texture and sophistication without compromising readability.
Outcome: a premium lipstick box that enhances shelf appeal, supports gift positioning, and strengthens the product’s luxury perception.")
About
Strategic packaging designer focused on premium, sell-ready solutions.
I design packaging that elevates brand positioning, increases perceived value, and drives purchase decisions in retail and e-commerce. My work combines structure, visual hierarchy, materials, and production-ready execution to create packaging experiences that stand out, perform on shelf, and convert in competitive markets.
Country:
Colombia.
Member since:
November 21, 2016
Reviews
"Very professional design and high quality. Thank you so much."
Anonymous client
reviewed 7 months ago
"Miguel was a great designer and brought a strong eye for design to the project. He was also a good communicator and provided updates throughout the project. He is a bit hesitant to making additional changes, so it’s important to ask for all your changes..."
Anonymous client
reviewed over 1 year ago
"Great designer. Always original and ahead of the others. Makes changes quickly and delivers fast."
Anonymous client
reviewed over 1 year ago
"Fast work. Always great working with this designer."
Anonymous client
reviewed almost 2 years ago